Promotions Manager

Promotions Manager – Telemundo St. Louis, SagamoreHill Broadcasting
St. Louis, MO
With over 62 million Hispanics, the United States is the second largest Spanish-speaking country in the world! Telemundo is the Spanish-language home of the Super Bowl, Olympics, FIFA World Cup, and high-profile programming and news. We connect our advertising partners to the buying power of this audience, while serving and celebrating the vibrant Hispanic communities where we serve.

SagamoreHill Broadcasting is looking for a passionate and creative Promotions Manager to lead our marketing efforts in the St. Louis, MO DMA.

The ideal candidate should be goal-oriented and able to develop long-lasting partners and community relationships. This position also requires a person who is driven, organized, accountable, ethical, and personable. The Promotions Manager reports to the station’s General Manager, as well as SagamoreHill’s corporate Creative Services Director.

Primary Responsibilities:

Represent Telemundo St. Louis in the community and build relationships with key partners

Manage and drive growth for Telemundo St. Louis’ social media and digital platforms

Execute strategies to engage with followers and elevate marketing messages on all platforms

Track, evaluate, and interpret weekly and monthly performance analytics to refine social strategies and optimize engagement

Strategically promote content from our programming in a timely manner across all social platforms, including Instagram, X, Facebook, TikTok

Craft compelling, creative, and catchy social copy, in Spanish, that complements visual content and resonates with audience

Collaborate with sales department, talent, and other internal teams to enhance the reach and impact of our social media initiatives and campaigns

Stay up to date with industry trends, emerging social media platforms, and best practices to continuously innovate and improve our social media presence

Create, produce, and execute exceptional marketing/branding/promotional campaigns that will serve as the foundation in the overall image of the stations

Work with the production department, ensuring all local content production has a clear message, visual quality and FCC guidelines

Organize and manage projects for the creative/production team. Must communicate effectively with the production team to coordinate and execute deadlines and promotional efforts

Collaborate with sales department to identify and provide ideas and sponsorable concepts

Participate in client, sales, and production meetings

Lead the adaptation of news content for digital and social platforms

Develop and execute on-air, digital, and social promotional strategies that position the newscast and on-air talent as trusted voices in the community, ensuring consistent brand messaging

Work with news leadership to identify priority stories and develop effective on-air, digital, and social promotional strategies that increase viewership and engagement

Collaborate with the news team during breaking news to deliver timely, accurate, and compelling promotional messaging across all platforms and supporting live coverage on social media.

Develop and distribute key creative collateral and material for “out-of-home” branding and marketing campaigns

Locally produce, communicate, and oversee marketing plans and initiatives

Create, produce, and execute, result driven, promotional tactics and campaigns specifically tailored to grow audience share. These tactics include contests, sweepstakes, initiative campaigns, product placement (clients), and promotional partnerships

Create, produce, execute, and attend local marketing events, partner or station-owned events and initiatives

Collaborate with producers to create exceptional marketing/branding/promotional videos to promote events in a timely manner

Manage premium/swag inventory and fulfill requests for events and prize packages

Serve as backup on-air talent for TV and social media

Performs other duties as assigned

Qualifications:

Must be fluent in Spanish (oral, written, reading)

Must be meticulous and detailed oriented, with strong follow-up skills

Solid understanding of digital/social media marketing and analytics tools

Ability to take initiative, multi-task, and work independently

Experience in marketing or relevant fields

Proficient use of Adobe Creative Suite, with CapCut a plus

Ability to carry up to 50 lbs

Work effectively under pressure and deadlines

Strong work ethic, trustworthy, and self-motivated

Must be available to work weekends and weeknights, and some holidays on occasion

Must possess a driver’s license with a good driving record

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