PR Specialist

Overview

*There are two levels: PR Specialist & PR Coordinator*

*Must have a portfolio to be considered*

About the Role

We are a high-growth consumer brand portfolio in the middle of an exciting brand evolution, and we are looking for a dynamic PR Specialist to serve as the second seat on our high-output, in-house communications team. Reporting directly to the Senior PR Manager, this is not a sideline coordination role. You will be actively pitching journalists, drafting high-impact media materials, running the day-to-day operations of our customer storytelling and brand ambassador repository, and occasionally stepping in front of cameras and microphones as a named spokesperson.

This role offers immense surface area for an ambitious communications professional looking to accelerate their career. Working shoulder-to-shoulder with leadership, you will touch every dimension of corporate and brand PR: tier-one pitching, executive visibility, trend-hijacking, awards, and transatlantic agency coordination. You will own distinct media beats and pitching streams, making this the perfect launching pad to step into a senior management role within two to three years.

Who Should Apply

We care more about professional wiring and drive than a perfect resume match. We are highly receptive to candidates from the following backgrounds:

• Mid-level agency operators (Account Executive to Senior Account Executive) at consumer, lifestyle, or corporate shops who want to move in-house.


• Former reporters or junior editors looking to translate their newsroom instincts and media networks to the brand side.


• In-house PR coordinators at high-growth consumer companies who thrive in scrappy, entrepreneurial environments.


• Communications generalists from fast-moving startups who know how to build momentum without a massive corporate blueprint.

Core Responsibilities

Writing, Pitching & Media Relations

• Draft comprehensive press releases, media alerts, pitch emails, op-eds, Q&As, executive bios, and briefing books for managerial review.


• Pitch journalists, editors, podcast bookers, producers, and digital influencers directly across your assigned media beats.


• Build and maintain a robust network of media relationships across consumer tech, lifestyle, business, and modern culture verticals.


• Respond to inbound media inquiries with exceptional speed and accuracy, routing information cross-functionally as needed.


• Monitor databases like Qwoted and HARO daily to capture active, short-turnaround media opportunities.


• Drive proactive trend-hijacking initiatives by flagging emerging news cycles and pairing them with rapid-response pitch drafts.


• Maintain strict AP-style standards across all written materials prior to internal distribution.

Customer Storytelling & Ambassador Program

• Manage the day-to-day operations and growth of our customer case-study and brand ambassador program.


• Recruit a diverse pipeline of real-world brand users willing to share their experiences with regional and national media outlets.


• Vet program participants for media-readiness, and thoroughly brief them on journalist angles, message tracks, and compliance guidelines prior to interviews.


• Match real-world storytellers to active journalist requests under tight deadlines.


• Oversee administrative compliance, including NDAs, release forms, and post-interview follow-ups.

Spokesperson & Executive Visibility Support

• Serve as an authorized, on-camera or audio spokesperson for the brand portfolio when called upon or during high-volume media cycles.


• Maintain constant personal media-readiness, keeping talking points updated and participating in corporate media training.


• Support the pipeline of podcast, broadcast, and panel opportunities for our executive leadership team.


• Draft executive briefing materials, narrative arcs, and messaging sheets ahead of public appearances.


• Identify and coordinate submissions for meaningful industry, business, and culture awards.

Agency Coordination & Operations

• Serve as the primary operational liaison for our outside US and international agency partners.


• Facilitate weekly status calls, monitor campaign deliverables, and ensure external teams hit their milestones.


• Quality-control agency-drafted assets to guarantee alignment with core brand guidelines before internal sign-off.


• Monitor daily media coverage using tools like Muck Rack, Cision, or Meltwater to compile weekly summaries and monthly ROI reports.


• Maintain and organize the internal PR asset library, media lists, pitch calendars, and CRM workflows.

Required Qualifications

• 3 to 5 years of professional experience across a PR agency, an in-house corporate communications team, or a fast-paced newsroom.


• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field (equivalent professional experience fully considered).


• Proven track record of securing or meaningfully contributing to media placements across regional, trade, or national consumer outlets.


• Exceptional writing, copyediting, and narrative development skills with a portfolio of external-facing work.


• High AI fluency; demonstrated experience leveraging generative AI tools (such as ChatGPT or Claude) to accelerate workflows like trend research, media list building, and copy drafting.


• Proficiency with PR tech stacks (Muck Rack, Cision, Meltwater, Qwoted) and project management software (Jira, Asana, Monday.com).


• Complete comfort operating as a public-facing brand representative on camera or microphone when required.

Preferred Experience

• Prior experience at a notable mid-to-large tier consumer or lifestyle PR agency.


• Background working directly with founder-led or highly entrepreneurial consumer brands.


• Experience managing consumer case studies, talent casting, or influencer coordination for earned media campaigns.


• Experience navigating communications for brands operating in heavily scrutinized industries or undergoing major public re-positioning.

Cultural Fit & Environment

• You Move Fast: You prioritize momentum and execution, favoring a strong, well-timed pitch today over a perfect one next week.


• You Welcome Coaching: You view edits and direct feedback as a vehicle for growth and take pride in refining your craft.


• You Are an Operator: You enjoy executing the work directly and don't view administrative tracking or platform management as beneath you.


• You Take Ownership: You don't wait for permission to solve a problem; you identify a gap, build a fix, and loop your team in seamlessly.

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