Social Media Specialist

Overview Canon U.S.A. in Melville, NY is looking for a creative, strategic, and high-energy Social Media Specialist (Specialist, Social Media) to join the Social Media and Content Strategy team. In this role, you will be a key voice for one of the world’s most iconic imaging brands. You’ll bridge the gap between technical excellence and lifestyle storytelling, helping us engage everyone from hobbyist photographers to world-class cinematographers.
The ideal candidate lives and breathes social trends, understands the nuances of different platforms, and has a keen eye for the visual quality that the Canon name represents.
This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Responsibilities

Content Creation & Strategy: Assist in the end-to-end development of high-impact paid social ads and organic content across all major social channels

Cinema Community Management: Take the lead on managing our cinema-focused Instagram handle. You will be responsible for engaging with the professional filmmaking community and showcasing high-end production workflows

Trend Analysis: Proactively brainstorm and execute content based on trending concepts, sounds, and cultural moments to keep Canon at the forefront of the digital conversation

Growth & Expansion: Contribute to data-driven growth plans for TikTok, Instagram, Pinterest and Threads, tailoring strategies to the unique audience of each platform

User-Generated Campaign Management: Oversee our user-generated social campaign, including reviewing submissions and managing the social promotion strategies that celebrate the Canon community of photographers

Product Launches: Provide critical support during product launch cycles, ensuring social teasers, announcements, and educational content are executed flawlessly

Ambassador Social: Support the social promotion of our prestigious Canon Explorer of Light program, highlighting the work and expertise of Canon’s elite professional photographers

Cross Functional Social Support: Collaborate with the broader marketing team to support marketing efforts for key products and services through strategic social funnels and conversion-focused tactics

About You: The Skills & Expertise You Bring

Bachelor’s degree in a relevant field or equivalent experience required, plus 3 to 5 years of professional social media experience (agency or in-house)

Technical Literacy: Deep understanding of the social media landscape, specifically the algorithms and best practices for TikTok and Instagram

Niche Knowledge: A passion for photography and filmmaking. Familiarity with cinema-grade equipment and the professional production industry

Creative Eye: Ability to identify high-quality visual assets and understand the aesthetic standards of the Canon brand

Analytical Mindset: Comfortable using social analytics tools to track growth and pivot strategies based on performance data

Communication: Exceptional writing skills with the ability to shift tone from "playful" and "trendy" to "professional" and "technical"

We are providing the anticipated salary range for this role: $66,300 - $81,550 annually

Company Overview
About our Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa.

What We Offer
You’ll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

Perks

Employee referral bonus

Employee discounts

“Dress for Your Day” attire program (casual is welcome, based on your job function)

Volunteer opportunities to give back to our local community

Swag! A Canon welcome kit and official merch

All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor. You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are not reviewing this job posting on our Careers site, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon.

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Workstyle Description: Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office three days a week and an option to work from home the remainder of the week. Note that work schedules and office reporting requirements may change from time to time based on business needs.

Posting Tags: #PM19

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