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Digital Communications Manager

EF Educational Tours · Boston, MA, USA ·

Pay:
$75,000-$100,000/yr
Job type:
Full Time

Job Description
We are seeking a collaborative and versatile digital marketing professional to join our Digital Operations team as part of our Digital Marketing department. This role will support and execute across key digital channels including web, email, SMS, and live chat while helping strengthen operational processes, reporting, and cross‑functional coordination.

This person will serve as a flexible contributor across the team—helping execute campaigns and site updates, supporting systems and operational needs, contributing to reporting and optimization efforts, and stepping in where additional support is needed across channels.

The ideal candidate has approximately 5+ years of experience in digital marketing, communications, or digital operations, with hands‑on experience managing web and/or CRM‑driven channels in a fast‑paced environment.

Responsibilities

Support execution across digital channels including web, email, and SMS

Assist with website content updates, QA, publishing, and optimization efforts

Build and deploy email and SMS campaigns

Partner with internal stakeholders to intake, prioritize, and execute digital requests

Help manage and optimize digital systems, workflows, and operational processes

Monitor campaign and channel performance and contribute to reporting and insights

Support troubleshooting and issue resolution across digital platforms and tools

Maintain documentation, calendars, and process standards to improve team efficiency

Contribute ideas for improving customer experience, engagement, and operational effectiveness

Serve as a cross‑functional team player who can flex across priorities as business needs evolve

Qualifications

5+ years of experience in digital marketing, digital communications, or digital operations

Hands‑on experience with web content management systems (CMS)

Experience executing email and/or SMS marketing campaigns

HTML/CSS knowledge

Strong organizational skills with the ability to manage multiple projects and deadlines

Comfortable working cross‑functionally with marketing, sales, content, and operational teams

Strong attention to detail, especially around QA and execution accuracy

Experience with reporting and analytics tools is preferred

Familiarity with accessibility standards, SEO, or UX best practices is a plus

Experience supporting digital systems, workflows, or platform administration is a plus

Preferred Skills / Platforms

CMS platforms (Storyblok, WordPress, Sitecore, Contentful, etc.)

Email platforms (Salesforce Marketing Cloud, Braze, HubSpot, Marketo, etc.)

SMS platforms (Salesforce Marketing Cloud)

Google Analytics or other reporting tools (Optimizely, Hotjar, etc.)

Project management tools (Wrike, Asana, Jira, etc.)

What Success Looks Like

Acts as a dependable execution partner across digital channels

Helps improve team efficiency and operational consistency

Brings flexibility and adaptability to evolving priorities

Identifies gaps and proactively steps in to support the broader team

Contributes thoughtful ideas grounded in customer experience and performance data

Benefits

Commitment to professional growth: robust monthly calendar of trainings and workshops

Four weeks paid vacation your first year, ten paid holidays, and two floating holidays

Exciting business travel opportunities

25% company match on your 401(k) contributions

Market‑leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance

Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)

Access to fertility care and family‑building support

Wellness benefits including a yearly fitness reimbursement

Frequent social and learning events, including access to our employee‑run resource groups

Robust Employee Assistance Program

Tenure‑based sabbatical eligibility

EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)

Discounts at local venues and businesses

Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.

Compensation range for this role is $75,000-$100,000, based on experience.

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