Marketing Mgr with Website Mgt and Digital Mkt experience

Marketing Manager
The mission of a Marketing Mgr is to maximize the volume of inbound organic and paid traffic to the website, 3rd‑party lead sources, and advertising campaigns. This is accomplished through a combination of on‑page and off‑page techniques, including link‑building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, website management, graphic design, and more.

As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, a Marketing Mgr works in a dynamic environment that requires them to be continually learning, fine‑tuning their skills, and experimenting to discover how the industry is shifting. $90‑$100k plus earning potential for qualified candidates.

Professionals in this industry break into their positions through experience, success, research, and trial and error.

Requirements

Experience with graphic design for website and advertising campaigns

Experience with Google and Bing’s services, including Analytics and Webmaster Tools

Experience with Google’s Keyword Tool

A functional understanding of HTML and CSS

The ability to work with back‑end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills

Proven success in link building and viral strategies

The ability to deploy an effective local and long‑tail search strategy

A deep understanding of mobile strategy and how it relates to SEO

A solid grasp of how blogging, press releases, social media, and related strategies go hand‑in‑hand with SEO

Experience in building inbound organic search traffic and improving SERPs

A background in creating reports showing web analytics data and site evaluations

An up‑to‑date, working knowledge of current, past, and projected trends in the SEO industry

Familiarity with the best tools in the trade

Marketing degree or relative work experience

Supplementary skills

PHP

UX

IA

CRO

SEM

Content Strategy

Social Media

Benefits
In addition to career‑long personal development, our associates enjoy a number of benefits, including:

Health Insurance

Dental Insurance

Life Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

$60‑$80k plus earning potential.

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