Remote Strategist (Digital Media Strategist/Planner)

GumGum is a contextual-first, global digital advertising platform that uses advanced AI

technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.

To be a part of this next phase of digital advertising that prioritizes data privacy, please visit

www.gumgum.com/careers
The

Strategist

is responsible for partnering with Sales to achieve regional revenue goals, leading the Deal Response stage of the sales cycle to close opportunities. This entails working cross-functionally across GumGum’s Growth Team to prepare recommendations that address the client’s needs and objectives and position GumGum to partner effectively with the client on each potential campaign.

Success in this position requires the ability to understand client needs, craft solutions that match needs to GumGum’s offerings, project manage, storytell, and prioritize competing response demands.

This role will operate in a fast-paced environment with tight deadlines. Measures of success for this role include RFP Win Rate, Closed Deal Value (i.e., value of won RFPs), Average Deal Size, and quality of partnership (to Sales).

Note:GumGum fosters a flexible hybrid work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office in Santa Monica.

What You'll Achieve

Deal Response Leadership

Lead creation of the response for every Deal Response stage opportunity. This includes any deal regardless of size, account, channel, or type (incoming or proactive)

Drive cross-functional alignment on what to propose throughout the response creation process. This involves preparing for, facilitating, and following up on discussions to brainstorm and review proposed solutions. It may also require pushing back internally and offering alternative solutions

Prepare required response deliverable(s) that are on time and of high quality

As needed, contribute to client follow-up efforts on specific deal responses, such as insights for a check-in email or participation in a response feedback call

Response Deliverable Creation (Deliverable Quality)

Prepare response deliverables that succinctly communicate our understanding of the client’s needs and a proposed solution in a manner that differentiates GumGum and is palatable to media buyers

Understand GumGum’s value proposition and offerings and consistently reflect this understanding in all response deliverables

Fully utilize team resources to create responses as efficiently as possible

Take a data-driven and analytical approach to storytelling, leveraging data tools and reporting, including but not limited to Looker, Quantcast, and Comscore

Client Strategy Team Effectiveness

Contribute to team resources that will maximize the efficiency of response creation

Independently prioritize workload, involving manager for help when needed

Work on at least one quarterly strategic initiative to improve the effectiveness of the Client Strategy team overall

Participate in the Buddy System to foster team-building and growth culture within the Client Strategy team

Skills You'll Bring

Bachelor’s degree in business or a related discipline

2-4 years of work experience in digital media buying/planning in Adtech or Ad Agencies

Experience developing proposals and pitches (media planning)

Ability to use reporting tools like Comscore, Quantcast, and Looker

Solid understanding of online display/programmatic advertising and media agencies

Proficient in Powerpoint and Google Slides

What We Offer

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated

base pay

range for this role is from

$

64,000 - $78,500

annually plus an incentive plan.

The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

The total rewards package offered also includes an employer-matched 401(k) retirement plan and commission. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at

gumgum.com/benefits .

Awards

Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards

2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9

Ad Exchanger Programmatic Power Player 2022 and 2021

CTO

Hero Award of OTT.X 2023

Digiday Media Awards Europe finalist 2022 and 2021

Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers

Gold Award at the IAB Mixx Awards in Belgium in the “Best Use of Advertising Technology” category

The Drum Award Digital Advertising: Game-changing Technology for Domino's case study

GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. - Phil Schraeder, CEO

Learn more about our DEIB programming at gumgum.com/deib

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