Area Director of Sales

Area Director of Sales

Western States Lodging & Management is seeking a highly accomplished Area Director of Sales (ADOS) to provide strategic leadership and revenue oversight for a portfolio of hotels in the Boise/Nampa, Idaho market, including TownePlace Suites Nampa, La Quinta Inn & Suites Boise, and Tru by Hilton Boise.
This executive-level role is designed for a results-driven hospitality leader with a proven ability to drive revenue performance, develop high-performing teams, and execute sophisticated sales strategies across multiple assets.
Position Summary
The Area Director of Sales is responsible for the development, implementation, and execution of comprehensive sales and revenue strategies across the assigned portfolio. This role requires a balance of strategic leadership, analytical decision-making, and direct sales engagement to maximize profitability and market share. Working in close partnership with General Managers and corporate leadership, the ADOS ensures alignment with organizational objectives while upholding Western States Lodging & Management's Personal Touch philosophy.
Key Responsibilities
Strategic Revenue Leadership
Develop and execute integrated sales and marketing strategies to optimize occupancy, ADR, and RevPAR across all properties
Leverage market intelligence, demand trends, and performance data to identify opportunities and mitigate risks
Lead the annual budgeting and business planning process, ensuring alignment with ownership goals
Drive revenue across all segments, including corporate, group, and extended-stay business
Sales Leadership & Talent Development
Provide direct leadership, coaching, and mentorship to on-property sales teams
Establish clear performance expectations and accountability measures
Foster a culture of professionalism, collaboration, and continuous improvement
Performance Management & Reporting
Oversee sales activity, pipeline development, and production metrics across the portfolio
Analyze performance data to evaluate strategy effectiveness and inform decision-making
Prepare and present regular forecasts, reports, and strategic updates to senior leadership
Cross-Functional Collaboration
Partner with General Managers and operations teams to ensure alignment between sales strategies and service delivery
Serve as the primary liaison between corporate leadership and property teams
Maintain and expand relationships with key accounts, partners, and community stakeholders
Qualifications
Required:
Bachelor's degree in Business, Hospitality Management, or related discipline (or equivalent professional experience)
Minimum of 4+ years of progressive hotel sales experience, including leadership responsibilities
Demonstrated success driving revenue growth in a multi-property or complex environment
Strong financial acumen, with experience in forecasting, budgeting, and revenue management systems
Exceptional leadership, communication, and interpersonal skills
Ability to travel regularly within the Boise/Nampa market
Preferred:
Multi-property or regional sales leadership experience
Experience with Hilton and/or Marriott brand systems and standards
Advanced education or formal leadership training
Performance Expectations
Success in this role will be measured by:
Sustained revenue growth and improved profitability across the portfolio
Achievement of occupancy, ADR, and RevPAR targets
Strength and consistency of sales pipeline and conversion performance
Development and retention of high-performing sales teams
Enhanced market presence and strategic account growth
Compensation & Benefits
Western States Lodging & Management offers a comprehensive and competitive compensation package, including:
Base salary commensurate with experience
Performance-based incentive opportunities
Medical, dental, and vision insurance
Life insurance coverage
401(k) with company match
Health Savings Account (HSA)
Paid time off and paid holidays
Mileage and travel reimbursement
Employee hotel discounts and additional company-sponsored benefits
About Western States Lodging & Management
Western States Lodging & Management is committed to delivering exceptional hospitality experiences through a culture rooted in integrity, service, and genuine human connection. Our Personal Touch approach drives performance, strengthens relationships, and creates lasting value for our guests, associates, and ownership partners.
Qualified candidates are encouraged to apply and join a forward-thinking organization dedicated to excellence in hospitality leadership.