Marketing Assistant/Coordinator

Marketing Assistant/Coordinator
Position Description

The Marketing Assistant/Coordinator supports the firm’s day‑to‑day marketing, business development, and communication initiatives. This entry‑level position works closely with the Chief Administrative and Financial Officer (CAFO) and other firm leadership to assist with internal and external communications, marketing materials, branding efforts, event coordination, and promotional activities. The role provides administrative and organizational support to help enhance the firm’s visibility, client relationships, and overall marketing objectives. Specific duties and responsibilities include:

Content Development & Communications

Draft, edit, and coordinate content for:

Firm website and attorney bios

Client alerts, newsletters, and legal updates

Blog posts and thought‑leadership articles

Marketing collateral and firm announcements

Ensure all content aligns with firm branding and messaging

Proofread materials for accuracy, consistency, and compliance with professional responsibility and advertising guidelines

Social Media & Online Presence

Manage and schedule content across social media platforms (primarily LinkedIn and Facebook) to grow the firm’s presence

Create posts, engage with followers, and analyze performance metrics

Support attorney and firm LinkedIn profiles and biographies

Ensure all online content complies with professional responsibility and advertising rules

Digital Marketing & Website Management

Maintain and update the firm’s website and intranet, including:

Attorney bios

Practice descriptions

News and publications

Coordinate with outside web vendors or internal IT teams as needed

Assist with SEO initiatives and website analytics tracking in an effort to drive traffic and generate leads

Support email marketing campaigns and mailing list management

Continuous content update to improve engagement

Events, Sponsorships & Community Engagement

Coordinate firm events, seminars, webinars, and client programs

Support attorney participation in firm‑sponsored and networking events aligned with firm goals and target audiences

Work with bar associations, Chambers of Commerce, and trade organizations to enhance firm branding and community presence

Assist with sponsorships, conferences, trade shows, and community initiatives

Manage event logistics, invitations, registrations, and follow‑up communications

Track post‑event metrics and attendee feedback

Branding & Creative Coordination

Maintain brand standards across all marketing and communications materials. Coordinate design and production of:

Brochures and practice sheets

Presentations and pitch decks

Firm signage and branded materials

Work with outside designers, printers, and vendors

Proposals, RFPs & Rankings

Assist with preparation of:

Proposals and pitch materials

RFP responses

Legal directory submissions (e.g., Chambers, Best Lawyers, Super Lawyers)

Coordinate information gathering from attorneys and practice leaders

Maintain proposal templates, marketing databases, and submission calendars

Market Research & Competitive Intelligence

Conduct research on clients, prospects, industries, competitors, and market trends

Maintain CRM or contact databases

Assist with client list management and experience tracking

Administrative & Cross‑Functional Support

Manage marketing calendars, deadlines, and project timelines

Coordinate attorney and firm CLE programs and compliance support

Track marketing budgets, expenses, and vendor invoices

Manage inventory of marketing materials

Support firm initiatives that span marketing, business development, and communications

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field preferred. Relevant internships or prior office/marketing experience are a plus.

0–2 years of experience in marketing, communications, administrative support, or related roles preferred. Legal industry experience is helpful but not required.

Familiarity with social media platforms including LinkedIn, Facebook, Instagram, and related digital communication tools.

Strong organizational skills with the ability to manage multiple projects, deadlines, and priorities in a professional environment.

Basic knowledge of marketing, event coordination, internet research, and digital communications.

Excellent written and verbal communication skills with the ability to draft professional correspondence, announcements, and marketing materials.

Ability to work collaboratively in a fast‑paced, team‑oriented environment while maintaining attention to detail.

Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook; experience with Canva, social media management tools, or website updates is a plus.

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