Remote Webinar Marketing Manager

Description

WEBINAR MARKETING MANAGER
REMOTE, ANY ALLOWABLE STATE

EGNYTE YOUR CAREER. SPARK YOUR PASSION.
Egnyte is a place where we spark opportunities for amazing people. We believe that every role has

a great impact

, and every

Egnyter

should be respected. When joining Egnyte, you’re not just landing a new career, you become part of a team of

Egnyters

that are doers, thinkers, and collaborators who embrace and live by our values:
Invested Relationships
Fiscal Prudence
Candid Conversations

ABOUT EGNYTE
Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit

www.egnyte.com

.

We are seeking a strategic Webinar Marketing Manager

to act as the primary architect of our hosted and

3

rd

party

webinar programs. This role sits at the critical intersection of

Product Marketing,

Demand

Generation, and

Sales. You won’t just be "running Zooms"— you will be translating

industry trends,

product value propositions and use cases into high-engagement events. You’ll own the entire lifecycle, from the calendar creation to the first promotional email in

Marketo

to the follow

up

sequence in

Outreach and post event on demand promotions. In addition to owning the webinar program you will also contribute to

other

demand gen

initiatives as needed

.
WHAT YOU’LL DO:

Planning and Strategy
Own calendar of 15+ webinars a month. Planning targeted, compelling webinar themes & topics in partnership with

Campaigns and Product Marketing,

managing

timelines and deliverables.
Align strategy with broader

Demand Generation

campaigns and Field events, ensuring webinar offers align with themes, buyers’ journey and pipeline goals.
Work with

p

resenters (Customers, P

rod. Marketing

, S

ubject

M

atter

E

xperts

) to ensure they deliver valuable, compelling content.
Ensure all campaign assets (landing pages, emails, social, slide decks) adhere to current messaging and brand guidelines.
Driving Registration & Audience Growth
Develop targeted multi-channel promotion plan (email, web, social, 3rd party associations & publications) to drive registrations and attendance.
Manage program execution including timeline, deliverables, specifications, and SLAs to rapidly generate compelling high-converting landing page and email copy, social snippets, for multi-channel promotions. Leverage AI to and speed up execution and optimize.
Work with Campaign opps team to build and manage programs in

Marketo, including registration forms, confirmation triggers, and calendar invites.
Database Segmentation:

Identify and target specific segments to ensure the right audience is targeted.
Day-of Production & Execution
Technical directing within the

Zoom

platform, managing the green room, audio/video checks, and slide transitions.
Live Engagement:

Moderate live Q&A, launch strategic polls, and manage "Call to Action" buttons to drive mid-webinar demo requests.
Troubleshooting:

Serve as the primary point of contact for technical glitches, ensuring a seamless experience for speakers and attendees.
AI Repurposing:

Use

AI video tools

to identify high-value moments and quickly clip them for "snackable" social content for the

campaigns

,

email team

, and sales reps

.
Sales Enablement & Follow-Up
Build and deploy sequences in

Outreach

for XDRs, including personalized talking points and offers based on attendee engagement.
Configure automated workflows to ensure "Hot Leads" are routed to the appropriate AE in

Salesforce

immediately.
Translate attendee behaviors (e.g., questions asked, time spent) into "intent signals" visible to Sales within their SFDC view.
Deliver a 24-hour turnaround kit for Sales, including a session summary, attendee "hot lists," and pre-written email templates.
Performance Reporting
Use

Tableau, SFDC and Marketo

to track and report on

end to

end

campaign

performance
Tracking, reporting and analyzing campaign and tactic performance using data-driven insights.
Optimizing based on performance and targets

YOUR QUALIFICATIONS:
5+ years

in B2B Demand Generation, or Digital Marketing.
Cross-Functional Diplomat, proven experience partnering with Digital Marketing, Product Marketing, Marketing Ops, Marketing Campaigns, and Sales to hit demand gen. pipeline targets.
Experience with Zoom Webinars,

Marketo,

Stensul

, OutReach, Asana,

Tableau

and

Salesforce (SFDC).
Sales Engagement

- Experience working in a tight sales-marketing partnership; enable XDR with pre and post event engagement
Proficiency in

AI tools for copy generation and in event engagement and program scaling
Knowledge and experience in demand gen campaigns (i.e. cost per

lead, meeting makers, sponsored webinars) a plus, as the role may include diving in to assist with demand gen campaigns
Excellent communication (verbal and written) and stakeholder management skills, with proven ability to manage multiple projects at once and keep the team informed of status.
Self-starter with a positive attitude who can prioritize workload in a strict deadline-oriented environment, with excellent time management skills.

COMPENSATION:
Our compensation reflects the cost of labor across multiple U.S. geographic

locations, and

pay varies based on defined markets. The standard base pay range for this position

across the U.S. is $90k - $105k annually. Pay

varies by work location

and may also be

dependent on job-related skills, knowledge,

and/or experience. During the interview and/or hiring process, your recruiter can share more information about the compensation package specific to the role and job location.

BENEFITS:
Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
Paid holidays and sick time
401(k) with company match
Health Savings Account (HSA) with a generous employer contribution

and

Flexible Spending Account (

FSA

)

options
Up to 12wks of paid Parental and

10wks

Adoption Leave to help you grow your family
Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
Gym, cell phone, and internet reimbursement
Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
Your own Egnyte account with lifetime access
HealthJoy

–

a benefits navigation app that lets you access your benefits and get answers to your questions all in one place
One

Medical virtual care

, providing you with healthcare access across the country

Equal Employment Opportunity
Egnyte, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed,

religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Egnyte, Inc.'s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.

At Egnyte, we embrace our unique differences and thrive on the individuality of our employees, our products, our customers, our investors, and our communities. Our global Egnyte Employee Communities (EECs) support representation and foster connectedness across our varied workplace.

Egnyters

are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.
Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of

[email protected] . Egnyte, Inc. will not allow any form of retaliation against employees who raise issues of equal employment opportunity. If employees feel they have been subjected to any such retaliation, they should contact

[email protected] . To ensure the workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge. All employees must cooperate with all investigations conducted pursuant to this policy.