Director of Sales (Marketing Director)

Liora at Henderson

Liora at Henderson is a vibrant Independent Living community nestled in the heart of Henderson, Nevada. Recently welcomed into the AgeWell Senior Living family, Liora at Henderson is entering an exciting new chapter—one focused on people, purpose, and possibility.
At Liora, we believe work should be more than a job. It should be a place where you feel valued, supported, and proud of the difference you make each day. Our residents choose Independent Living for freedom and connection, and our team plays a vital role in creating a warm, engaging, and worry-free lifestyle for them.
Why Work at Liora at Henderson?
Be part of a newly managed community with fresh energy and opportunity
Support residents in an Independent Living setting—relationship-focused, hospitality-driven
Join AgeWell Senior Living, a growing senior living organization committed to integrity, teamwork, and excellence
Work with a collaborative leadership team that values your voice and growth
Competitive pay, benefits, and opportunities for professional development (role-dependent)
If that's not reason enough, as a certified Great Place to Work for 9 years in a row, we proudly offer eligible team members:
Medical, Dental and Vision benefits
Company-paid Life Insurance and Voluntary Disability
Generous Paid Time Off (PTO) Plan
401(k) Retirement Savings Plan with company match
Whether you're passionate about hospitality, resident services, dining, maintenance, or leadership, Liora at Henderson offers a place where your skills and compassion can truly shine.
Come grow with us and be part of something meaningful—where people matter, and your work makes a difference every day.
Liora at Henderson is proudly managed by AgeWell Senior Living and is an Equal Opportunity Employer.
About This Role

The Marketing Director/Director of Community Relations is responsible for direct sales, meeting pre-lease goals and targets, achieving maximum occupancy and total revenue potential of the Community by attracting qualified prospects and converting those prospects into Residents. Responsibilities include management of the department reporting as well as the execution of the marketing plan.
Essential Functions

Responsible for Community outreach and education activities for creating referrals.
Specific goals include but are not limited to:
Two internal group presentations per month
Two external group presentations per month
Two targeted group mailings per month
Ten meetings with potential new referrers per week
One fax bomb per month to key referral sources
Fifteen telephone calls per day
Five referrals received per week
Coordinates outreach meetings for other key staff including General Manager, Residency Counselor, and Relocation Specialist.
Provides direct sales back-up for Community Residency Counselor, answering telephone inquiries, scheduling visits, conducting tours and closing sales as needed when Community Residency Counselor is not available.
Knows and consistently uses a customer-oriented selling approach.
Provides alternate weekend coverage.
Participates with Residency Counselor and Relocation Specialist on development of effective sales and marketing plans drawing on information from analysis of the competitive environment.
Updates key competitor evaluation and price surveys semi-annually.
Follows all emergency procedures
Understands all safety practices and procedures.
Communication

Exhibits excellent customer service and public relations skills.
Is creative, energetic, enthusiastic, patient, flexible, encouraging, and team-oriented.
Displays patience, tact, enthusiasm and a cheerful disposition.
Promotes the Community in a positive manner and effectively communicates AgeWell Senior Living Community values to Residents, families, visitors, and Associates.
Excellent customer service and public relations skills.
Cheerful personality.
Keen desire to serve seniors.
Five years sales/marketing experience with a proven track record.
Effective problem-solving skills.
Creative approach to goals and problems.
Experience working with seniors.
Demonstrates proficiency in Microsoft Office and other marketing-related software.
Proven record of identifying and developing professional referral sources.
Physical Requirements

Spends at least 30% of time on travel to referral sources in market area.
Miscellaneous

May spend as much as 30% of time on travel to referral sources in market area.
May be required to work weekends and holidays as assigned.
May be required to work on shifts other than the one for which hired.
Subject to exposure to infectious waste, diseases, conditions, etc., including HIV, AIDS, and Hepatitis B and C viruses.
Could be subject to hostile and emotionally upset Residents due to mental status.
Background, criminal, and drug tests may be required.
May be asked to submit to random drug test during employment.
May have their picture taken and image used in social media or community advertising.
May be video recorded from devices installed by families in residents' apartments.