Marketing Lead

About the role: We’re looking for a Marketing Lead to help shape how we connect with our customers and tell our story. In this role, you’ll develop and execute integrated marketing strategies that drive brand awareness, support sales, and create meaningful customer engagement. You’ll partner closely with cross‑functional teams and play a key role in bringing our marketing initiatives to life—from strategy through execution. This is a great fit for someone who enjoys both big‑picture thinking and hands‑on marketing work.
What You’ll Do Develop and execute multi‑channel marketing campaigns aligned to business goals
Lead planning and execution of trade shows and events (booth design, messaging, presence)
Support sales enablement through tools, content, and marketing assets
Manage and enhance platforms like Showpad and website content
Build strong relationships with industry associations and partners
Help create engaging content (presentations, collateral, photos, videos)
Measure campaign performance and use insights to improve results
Bring structure to marketing through scalable processes and strong project management
What You Bring Bachelor’s degree in Marketing, Business, Communications, or related field
5–10 years of B2B marketing experience (industrial or manufacturing preferred)
Strong experience with events and trade shows (global experience preferred)
Background in sales support and marketing content creation
Ability to manage multiple projects and priorities effectively
Working knowledge of graphic design tools
Experience building or improving marketing processes and workflows
Strong communication skills and ability to collaborate across teams
What Makes You Successful You think strategically but aren’t afraid to roll up your sleeves
You build strong relationships and influence without formal authority
Bring organization and clarity to complex work
You’re energized by creating meaningful experiences for customers and teams
You believe in continuous learning and improvement
At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.
Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify. Applicants may be subject to pre‑employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.

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