Managing Director of Marketing and Growth

## Managing Director of Marketing and GrowthApplylocations: Milwaukee, WI: Nashville, TN: Salt Lake City, UT: St Louis, MO: Connection Center-Charlotte,NCtime type: Full timeposted on: Posted Todayjob requisition id: R17421CLA is a top 10 national professional services firm where **our purpose is to *create opportunities*** every day, for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. Even with more than 8,500 people, 130 U.S. locations, and a global reach, we promise to know you and help you.CLA is dedicated to building a culture that invites different beliefs and perspectives to the table, so we can truly know and help our clients, communities, and each other.**Our Perks:*** Flexible PTO (designed to offer flexible time away for you!)* Up to 12 weeks paid parental leave* Paid Volunteer Time Off* Mental health coverage* Quarterly Wellness stipend* Fertility benefits* Complete list of benefits hereWe are seeking a dynamic and forward-thinking **Managing Director of Marketing and Growth.** This role leads CLA’s firmwide marketing engine, turning CLA-led relationships into measurable pipeline, expansion, and advocacy. They own the integrated marketing strategy and execution system across brand, product marketing, demand, content, lifecycle, operations/analytics, and field/ABM. They partner with leadership, growth, revenue enablement, L&D, service lines, CRLs, and agency partners to sharpen positioning, activate priority markets, and deliver measurable results.**How you’ll *create opportunities* in this Managing Director of Marketing and Growth role:****Enterprise Marketing Strategy & Operating Model*** Establish the firmwide marketing strategy across its pillars* Translate business priorities into an execution roadmap, decision log, integrated launch/editorial calendar, and clear priorities by industry, account, offer, and CTA.* Set accountabilities and operating cadences across marketing pods, agency partners, revenue enablement, people development, business development, and firm leadership.**Brand, Positioning & Proof Leadership*** Own the firmwide narrative, message house, proof-point system, brand governance, and claim-safe language so CLA is credible, memorable, and differentiated.* Guide agency-led brand and communications execution, including PR/AR, executive visibility, editorial governance, templates, internal communications, and reputation management.* Build a proof-first content engine that converts CLA expertise, client outcomes, demos, research, case briefs, and SME insights into trust and field-ready assets.**Growth, Demand & Field Activation*** Lead repeatable demand programs across paid, organic, email, webinars, landing pages, nurture, and conversion paths tied to clear offers, scoring, routing, and follow-up SLAs.* Stand up and scale ABM and field marketing for priority industries and named accounts, including account tiering, value hypotheses, workshops, executive events, and tailored follow-up.* Partner with Principals, service leaders, and revenue enablement to deliver messaging, sales plays, talk tracks, templates, proof assets, and next-best-actions.* Impeccable Client Service: Engage clients effectively; understand their needs, provide valuable advice, and build lasting relationships.**Lifecycle, Advocacy & Digital Experience*** Design lifecycle marketing programs that accelerate onboarding, adoption, time-to-value, retention, expansion, and seamless motions.* Operationalize advocacy through references, case studies, testimonials, referrals, reviews, Client Advisory Boards, and reusable proof capture processes.* Modernize the digital experience through website, landing page, microsite, interactive tool, content hub, and web-to-CRM strategies that improve conversion and visibility.**Performance, Operations & Leadership*** Own performance management through Rainmaker/Dynamics-aligned dashboards, attribution, funnel definitions, SLA adherence, data hygiene, experiment backlogs, and a single dashboard of truth.* Prioritize marketing investments, budgets, vendors, technology, and agency support based on pipeline impact, conversion, velocity, expansion, advocacy, and ROI.* Lead and develop senior marketing leaders and cross-functional pods, championing operational excellence, digital agility, responsible AI usage, and continuous improvement.**What you will need:*** Bachelor's degree is required. Combination of relevant experience, education, and training may be accepted in lieu of degree.* A minimum of 12 years of relevant experience required, including senior leadership experience building and executing integrated B2B marketing strategies that connect brand, demand generation, product/offer marketing, content, lifecycle, marketing operations, analytics, field marketing, and ABM to measurable revenue outcomes.* Advanced working knowledge of Microsoft (MS) Office applications (Word, Excel, PowerPoint, Outlook) and core marketing systems, including CRM/Rainmaker-Dynamics, marketing automation, web content management, analytics, attribution, campaign operations, and reporting platforms preferred.* Demonstrated ability to translate strategy into an execution system, interpret funnel, pipeline, conversion, velocity, and ROI data, guide MarTech and agency strategy, enforce governance, claims discipline, data hygiene, routing/scoring, and SLA standards; and align brand, demand, content, lifecycle, field, ABM, and operations teams around measurable business outcomes preferred.#LI-CG1
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