Social & Digital Media Marketing Coordinator

## Social & Digital Media Marketing CoordinatorApplylocations:

Hard Rock Cafe Orlandotime type:

Part timeposted on:

Posted Todayjob requisition id:

R7543Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status.

To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits**Job Description:*** Responsible for curating and producing content and maintaining all social media platforms for Hard Rock Cafe Orlando and Hard Rock Live Orlando, including Facebook, Instagram, TikTok, X (Twitter), YouTube, LinkedIn, Threads, and emerging platforms.* Help lead the Social Sharing expectations for the brand; improving content quality and cadence while reducing promotional costs through stronger organic performance.* Responsible for Social Growth and Social Engagement goals for the properties; improve consumer engagement via content, cadence, and community management to increase organic reach and lower paid media costs.* Manage and update Hard Rock Cafe Orlando and Hard Rock Live Orlando web pages/event listings to ensure content, menus, calendars, and ticketing details are accurate and current.* Partner with Marketing & Promotions Manager to regularly create and deploy effective Electronic Direct Mail campaigns to Hard Rock Cafe Orlando and Hard Rock Live Orlando databases (Ticketmaster Engage, Hive. Co, Acoustic, OpenTable, etc.)* Partner with Marketing & Promotions Manager to update web content and ensure alignment with global brand standards and voice.* Assist with the planning, development, and implementation of social media strategies, editorial calendars, and tactical plans, ensuring all messages and content are relevant to target audiences, on-brand, and timely for show on-sales, announce moments, and key cafe promotions.* Manage and collaborate with social media creators/influencers to garner user generated content for sharing on platforms.* Own community engagement across channels and in person; respond to comments, DMs, questions, and reviews with brand-appropriate tone and escalation protocols.* Provide onsite presence for concerts, events, promotions and appearances for content capture (photo, video, vertical short-form) and live social engagement (IG Stories, Reels, TikTok, live-tweeting, etc.).* Partner with Marketing & Promotions Manager to align content with business priorities, ticketing goals, show timelines, sales drivers, and fan communications.* Execute approved copy and creative campaign assets to drive earned media exposure, ticket sales, event awareness, and cafe visitation.* Stay current on trends, technologies, and creative best practices across social, mobile, and online review sites.* Partner with Marketing & Promotions Manager to produce and implement social campaigns, including day-to-day posting, community management, content capture, editing, and QA.* Measure and report on performance of all social and mobile activities; identify trends and insights, then optimize based on findings.* Maintain a consistent system of measurement and evaluation of social and mobile program success, leveraging platforms such as Meta Business Suite and Emplifi (or similar).* Extend marketing initiatives and editorial content into relevant external publications and communities (forums, news sites, blogs) for SEO value and brand presence.* Work closely with internal departments to resolve customer and crisis-service issues in digital spaces; follow escalation and response protocols.* Monitor online reviews in conjunction with Hard Rock Cafe Orlando and Hard Rock Live Operations Teams on sites such as TripAdvisor, Yelp, Google Business Profile, and OTAs; coordinate responses and improvements with Operations.* Support other key marketing efforts as needed across both properties.
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