Associate Marketing Manager

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Overview
The Associate Marketing Manager is a pivotal team member with a strong impact on the success of the WebMD business. Reporting into the Sr. Director of Marketing, the Manager supports strategic innovation track for WebMD and Medscape, with main functions including management of marketing analytics and reporting, insights development and experimentation & optimization.

Responsibilities
Marketing Analytics & Reporting

Develop and maintain recurring dashboards, reports, and performance tracking for marketing campaigns and audience engagement initiatives

Analyze campaign performance across channels including paid media, email, onsite promotions

Monitor KPIs such as open rates, click-through rates, conversion, engagement, retention, and user activity trends

Identify performance drivers, trends, and optimization opportunities

Business Insights & Strategy

Translate data into clear insights and recommendations for marketing stakeholders

Support audience segmentation and targeting testing strategies to improve campaign effectiveness

Conduct ad hoc analyses to answer business questions related to user behavior, content engagement, and conversion funnels

Partner with stakeholders to define success metrics and measurement frameworks for new initiatives

Experimentation & Optimization

Support A/B testing and experimentation efforts across marketing campaigns and user experiences

Analyze test results and communicate findings with actionable recommendations

Help evaluate the impact of product or marketing changes on engagement and conversion metrics
Qualifications

Bachelor’s degree required, preferably in Marketing or related field

1-2 years proven experience with digital marketing or brand organization; preferred content publishing experience

Demonstrable experience managing social media and/or digital marketing campaigns

Ability to write and communicate business and technical requirements for on-site initiatives

Highly creative with experience in identifying and optimizing target audiences and devising digital campaigns that engage, inform and motivate

Understanding of (and preferably experience with) A/B and multivariate testing

Up-to-date with the latest trends and best practices in online marketing and measurement

Ability to follow brand guidelines and brand voice; Expert in creating a product/campaign narrative with a focus on online traffic generation, audience development and CRM functions

Highly motivated & self-starter who bleeds initiative & can easily prioritize short & long-term projects; ability to establish new processes & workflow optimizations.

Strong analytical skills and data-driven thinking

Exceptional communication & presentation skills and the ability to work across multiple business units and with various stakeholders (oral, written & visual)

Salary range
Salary range:

$70,000 - $74,000

Benefits

Health Insurance (medical, dental, and vision coverage)

Paid Time Off (including vacation, sick leave, and flexible holiday days)

401(k) Retirement Plan with employer matching

Life and Disability Insurance

Employee Assistance Program (EAP)

Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.

#J-18808-Ljbffr