Search Engine Optimization Specialist

This role focuses on driving organic growth through data-driven SEO strategies, technical optimization, and AI-supported workflows. You will work on improving visibility, traffic, and conversions across large-scale ecommerce and international websites.
Required Skills

Ability to independently manage SEO projects and priorities
Strong understanding of technical SEO principles
Experience with e-commerce SEO and large websites
Knowledge of crawl budget, indexation, Core Web Vitals, structured data
Strong analytical and problem-solving skills
Ability to communicate SEO requirements clearly to developers
Experience in multilingual or international SEO
Nice to Have

Log file analysis and advanced technical SEO knowledge
Experience with AI-assisted SEO workflows and automation
Familiarity with SQL, Python, or data analysis tools
Experience with marketplaces or large ecommerce environments
Understanding of CRO and UX principles related to SEO performance
Responsibilities

Develop and implement SEO strategies to improve organic visibility, traffic, and conversions
Perform keyword research and identify growth opportunities for ecommerce and content pages
Monitor indexing, crawlability, and overall technical SEO performance
Conduct SEO audits and resolve technical issues impacting rankings and performance
Collaborate with development teams to implement SEO best practices and technical improvements
Use tools such as Google Search Console, Google Analytics, Screaming Frog, Sistrix, Ahrefs, SEMrush
Monitor organic KPIs: traffic, rankings, CTR, and conversions
Optimize content for category pages, product pages, landing pages, and informational content
Improve internal linking structures and overall site architecture
Identify and resolve duplicate content, cannibalization, and indexing issues
Analyze competitor SEO strategies and market trends
Support international SEO (hreflang, localization, multi-market strategies)
Collaborate with SEA, Content, CRM, and Development teams
Prepare SEO reports and actionable insights for stakeholders
Stay up to date with Google algorithm updates, AI search trends, and SEO best practices

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