Sr. Marketing/Business Development

Sr Marketing and Business Development
Location: New York, NY/Hybrid
Duration: Full-Time

Job Summary
The Sr Marketing and Business Development will drive awareness, generate qualified leads, support sales growth, and build strategic relationships for a cybersecurity and infrastructure company. This role combines marketing execution with business development strategy to expand the company’s presence in target markets, including enterprise, government, MSP, and infrastructure clients.

Key Responsibilities

Develop and execute marketing campaigns to promote cybersecurity and infrastructure solutions.

Identify and pursue new business opportunities through outreach, networking, and partnership development.

Build and maintain relationships with clients, channel partners, and key decision‑makers.

Work with sales and technical teams to create proposals, presentations, and account strategies.

Support lead generation, pipeline development, and conversion of prospects into customers.

Track market trends, competitor activity, and customer needs to refine messaging and strategy.

Coordinate events, webinars, content marketing, and other demand‑generation initiatives.

Maintain CRM records and report on marketing and business development performance.

Qualifications

Bachelor’s degree in marketing, business, communications, or a related field.

>5 years of experience in marketing, business development, or sales, preferably in cybersecurity, IT, or infrastructure.

Strong understanding of B2B marketing, lead generation, and relationship management.

Excellent communication, presentation, and negotiation skills.

Ability to work cross‑functionally with sales, operations, and technical teams.

Experience with CRM tools, digital marketing platforms, and marketing analytics.

Preferred Experience

Background in cybersecurity, managed services, network security, or critical infrastructure.

Familiarity with government, enterprise, or channel sales environments.

Experience with account‑based marketing, proposal development, and partnership strategy.

bility to translate technical solutions into clear business value.

Success Metrics

Number of qualified leads generated.

Growth in pipeline and revenue opportunities.

Conversion rate from marketing campaigns and outreach.

New partnerships or client relationships established.

Increase in brand awareness and market engagement.

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