Digital Media Associate, Activation (External Agency Staff)

The NFL Marketing Strategy and Science (MS&S) team sits at the center of NFL’s marketing organization driving the overall strategy, planning, and performance efforts. The Consumer Media group within the MS&S team serves as the NFL’s Media Planning & Activation Center of Excellence. The team manages all paid, owned and partner media assets to drive maximum performance effectiveness & efficiency.
We are seeking a Digital Media Activation Associate to help plan and implement digital media campaigns and lead creative asset management in tandem with Creative Management associates.
This position ensures seamless planning, execution, trafficking, QA, and optimization of digital media across paid, owned, and partner channels. The ideal candidate is detail oriented, data driven, operationally strong, and passionate about how fans engage with NFL content across platforms.
This is a long term hourly contract opportunity with the NFL, based onsite at our NYC League office.
Responsibilities

Digital Media Activation & Buying

Develop tactical channel plans leveraging NFL owned inventory (NFL.com, NFL App) and partner inventory (OTT, social, display).
Plan and execute paid social campaigns (Meta, Snapchat, TikTok, Reddit)
Aid in oversight and stewardship of agency managed buys to ensure flawless execution and alignment with NFL objectives
Ad Operations & Trafficking

Responsible for working with agency in setting up campaigns of NFL-owned inventory and partner digital inventory in ad servers, trafficking, and QA of ad tags/pixels
Schedule and traffic NFL.com marketing/house display and preroll banner campaigns
Project Coordination & Campaign QC Operations

Support day-to-day project management of campaigns, including timeline tracking, asset routing, and coordination across internal teams, agencies, and media partners
Act as a key point of contact for status updates, helping keep stakeholders informed and deliverables on track
Execute quality control checks across campaign elements, including creative assets, pixels, trafficking setup, and technical specifications
Verify all deliverables meet internal standards and partner requirements prior to launch
Track and resolve issues related to specs, timelines, and execution, ensuring high accuracy across all workstreams
Reporting, Data & Executive Support

Maintain detailed campaign trackers and documentation across inventory, delivery, pacing, flighting, targeting, and technical specs
Ensure data accuracy and consistency across sources; proactively flag and resolve discrepancies
Build and support reporting that provides clear visibility into campaign performance and operational status
Translate data into charts, tables, and actionable insights for stakeholders
Assist in developing polished, executive-ready presentations summarizing performance, insights, and next steps
Required Qualifications

Bachelor’s degree
Minimum 3-4 years of relevant media buying and activation experience
Proven record of executing successful paid and digital campaigns driving positive business results
Strong knowledge and hands on experience working in ad platforms and 3P ad servers (i.e. Meta Ads, Snapchat Ads, TikTok Ads, GAM, Freewheel, Amazon Ads, DV360, etc.)
Proficiency in Microsoft Office Suite (i.e. Excel, Powerpoint)
Other Key Attributes / Characteristics

Project Manager
Obsessed with driving results
Proactive, Go-getter
Close attention to detail
Flexibility to adjust in an ever-changing media and sports landscape
A strong interest in media and how fans interact with it
Experience in managing biddable media buys, including social
Understanding of creative specs
International media buying experience a plus
Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work

40 hours/week
Weekend, holiday and evening work required during the season
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

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