Marketing Coordinator

Benchmark Senior Living is looking for a Marketing Coordinator to join their team!

Hybrid role with 3 days at the Home Office in Waltham, MA and 2 days Remote

Salary: $50-$60,000 with annual bonus potential

The Marketing Coordinator supports Benchmark’s digital, social and local media efforts across communities and corporate channels, executing marketing initiatives, maintaining brand standards, and driving engagement across social media, email, and reputation platforms.

This is a fast-paced, hands-on role ideal for someone who is detail-oriented, proactive, and eager to learn. The ideal candidate takes initiative, communicates clearly, and is comfortable managing multiple priorities while supporting a high-performing marketing team. This is a great opportunity for someone early in their marketing career who is looking to grow, take on new responsibilities, and gain exposure across multiple areas of marketing.

Key Responsibilities
Online Review Management

Monitor and respond to community online reviews and social comments, ensuring a 100% response rate in partnership with community teams and the Internal Communications team

Track and report on review monthly performance, highlighting key trends

Support updates to standard response language to ensure relevance and consistency

Social Media Management

Execute social media content across platforms (Facebook, LinkedIn, Instagram, TikTok as applicable) through our social media management platform

Evaluate and schedule all corporate content social media posts, working with internal team members and agency partners

Ensure timely posting of all content, including real-time or trending posts when appropriate

Monitor and respond to comments and messages, escalating when needed

Review community social media content to ensure alignment with brand standards

Support community teams with social media best practices and platform usage

Assist with paid boosts and basic performance tracking

Compile monthly social media performance reports

Digital & Campaign Support

Execute HubSpot email sends for corporate and community communications

Assist with website updates and basic content management

Support audits (e.g., competitor, third-party profiles) and summarize findings

Support project coordination and execution for campaigns, events, and initiatives (e.g., social contests, campaigns)

Performance & Process Support

Track performance across channels (social, email, online reviews) and share key takeaways and observations

Identify opportunities to improve processes or workflows and communicate them to the team

Support execution of KPI-driven initiatives through strong attention to detail and follow-through

Proactively communicate status updates, risks, and support needs in a timely manner

Special Projects & Growth Opportunities

Support and contribute to special marketing initiatives, campaigns, and new projects as needed

Take on additional responsibilities and stretch assignments to support team and business needs

Identify opportunities to improve processes, tools, or workflows and bring forward recommendations

Assist in testing new ideas, platforms, or approaches to enhance marketing performance

Partner with team members across Marketing, Sales, Internal Communications and other departments on cross-functional initiatives

Qualifications and Experience

Bachelor’s degree in Marketing, Communications, Business, or related field

1–3 years of experience in marketing, social media, or related field (internships included)

Familiarity with social media platforms (Facebook, LinkedIn, Instagram, TikTok)

Experience with marketing tools (e.g., HubSpot, social media management tools, WordPress) is a plus

Strong writing, editing, and communication skills

Detail-oriented with strong organizational skills

Benefits

Vacation and Health & Wellness Paid Time Off

Tuition Reimbursement

Physical & Mental Health Wellness Programs

Medical, Vision & Dental Benefits provided by Blue Cross Blue Shield

401K Retirement Plan with Company Match

Long Term Care Insurance

Company-provided Life Insurance & Long-Term Disability

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