Social Media Manager

Social Media ManagerServing the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.How you'll make an impact:Social Media Manager with an expertise in content and platform strategies, community management and performance analysis to optimize our global social program supporting our house of brands: Carter's, OshKosh B'Gosh, Little Planet, Otter Avenue and Skip Hop.The Social Media Manager will be equal parts storyteller and analyst. As a strategy leader, our manager will focus on turning insights into actionable plans that create brand awareness and build community throughout the social ecosystem. In this role, you'll support our content creation coordinators in creative approaches and campaign builds while working cross-functionally with teams like brand management leads, PR, media, retail marketing and brand creative.The ideal candidate for this role must be passionate about social media, brand storytelling and building meaningful connections with consumers. This role reports to the Sr. Manager of Social Media and will work alongside leadership to bring big ideas to life through emotionally resonate and culturally relevant content.Strategy Building & Execution: 40%Lead cross-brand social strategy development for campaigns, partnerships, launches, and social-first content seriesDrive content ideation for integrated brand campaigns, social activations, creator partnerships, and evergreen content initiativesPartner closely with Creative, Brand, and Product teams to ensure cohesive execution and alignment across campaigns and business objectivesTranslate brand priorities into social-first creative strategies that support broader marketing and organizational goalsLead implementation of platform best practices to maximize content performance, engagement, and audience growthOwn post-level and campaign performance tracking, leveraging insights to inform optimization and future strategyManage monthly and quarterly reporting dashboards, delivering performance insights and strategic recommendations to leadershipOversee and maintain integrated content and culture calendars across brands to ensure timely, relevant, and coordinated publishingPerformance & Optimization: 40%Lead holistic social program optimization by leveraging competitive intelligence, platform trends, audience insights, and innovative creative strategies to drive performance and efficiencyAnalyze audience behavior, engagement patterns, and content performance to optimize messaging, publishing cadence, formats, and channel strategyOwn the test-and-learn framework, developing and executing A/B testing initiatives across creative, content, and audience segments to inform continuous optimizationTranslate campaign and platform performance data into actionable insights and strategic recommendations that improve engagement, reach, and overall business impactMonitor industry trends, competitor activity, platform updates, and audience sentiment to proactively identify emerging opportunities and risksIdentify culturally relevant moments, conversations, and trends that strengthen brand relevance and audience engagement across platformsApply performance insights and trend learnings to continuously evolve content development, creative direction, and broader social strategyCommunity Management: 20%Monitor comments and engagement activity across brands in partnership with CoordinatorsEngage with audiences in the brand voice and toneOwn and manage social seeding strategies in collaboration with CoordinatorsEscalate customer issues, reputational risks or emerging opportunities as neededWe'd Love to hear from you if:Must have:Culturally dialed-in social native with proven experience across traditional and emerging platformsProven experience with ideating social media content and managing organic social campaignsDemonstrated experience and understanding of premium, high-quality contentCreative eye for content performance and platform-native storytellingKnowledge of influencer and seeding strategiesFamiliarity with social listening platforms and trend analysis toolsAbility to balance brand consistency with agile, real-time executionProven ability to interpret performance data and translate insights into actionPreferred skills and experience:Highly prefer BS/BA degree in Design, Marketing, Communications, or related fieldHands-on team player fluent in the fundamentals of social media and content creationExperience in managing and prioritizing multiple projects with competing deadlinesAbility to thrive in a fast-paced, collaborative environmentMake a career at Carter's:Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
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