Creator Senior Executive (YouTube platform), Creator Growth
(Senior) Executive, Creator Management will be responsible for sourcing, onboarding, and growing high-potential creators within AnyMind network, with a strong focus on Youtube monetization and scalable content strategies.
In this role, you will be responsible for driving Youtube revenue including Youtube Adsense and YouTube Shopping . You will build and maintain a high-performing network of creators (KOLs/KOCs) who generate engaging content views and sales.
What You Will Do
- Drive Youtube Revenue targets through creator incubation and monetization with brands.
- Develop the strategy for identifying and recruiting high-converting creators (KOCs) at scale. You determine the right mix of creators for each client and each campaign.
- Analyze content and channel performance (Views, Long/ Short form Videos, Affiliate Videos, etc). Identify underperforming creators and replace them; identify high performers and double down on them.
- Grow and manage emerging content creators at scale to match brand client demand and platform strategy.
- Creator Engagement & Operational Excellence:
- Build and maintain strong relationships with creators, agencies, and brand clients to increase creator commercial value mapping with brand campaigns for the highest client satisfaction.
- Ensure smooth internal coordination across regional teams and cross functions: BD, account, etc…
- Contribute to strategic partnership with key platform partner, YouTube, and incremental revenue initiatives such as branded creator IP.
Who You Are
- 3–4 years of experience in MCN , Affiliate Marketing , and Social Commerce roles.
- Experience working with KOLs, KOCs, artists, talent managers, agencies, or brands.
- Deep understanding of YouTube and all YouTube programs: YouTube Shopping, YouTube Shorts, and monetization .
- Proven ability to manage multiple stakeholders and drive performance targets.
- Strong communication in English and Vietnamese, and relationship-building skills
- Ability to work under pressure and meet revenue-driven KPIs.
- Proficient in both verbal and written English.
- Existing network content creators within entertainment, lifestyle, music, or commerce.
- Strategic mindset with data-driven decision-making.
- Entrepreneurial spirit and ownership mentality.
- Experience in affiliate marketing or the creator-to-commerce model is a plus.
Why You'll Love It
- Performance Review (2 times per year)
- Performance Bonus (1 time per year)
- Private Health Insurance
- TGIF, monthly birthday, and other fun events
- MacBook to be provided
- Good chance to explore new trends in the digital market
- Opportunity to learn and work with the most advanced advertising technology platforms
- Work in a professional, active, international and dynamic environment