Senior Marketing Manager, Commercial & Digital Marketing

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Senior Marketing Manager, Commercial & Digital Marketing
Senior Manager Parsippany, NJ, US

17 days ago Requisition ID: 1353

Salary Range: $180,000.00 To $200,000.00 Annually

Position Summary
The Senior Marketing Manager, Commercial & Digital Marketing owns PNY’s digital marketing ecosystem and commercial marketing execution across web platforms, brand, demand generation, and go-to-market initiatives.

This role serves as the strategic and operational hub across Creative, Product Management, Sales, and Channel teams, ensuring that PNY’s messaging, platforms, and launches are unified, compliant, and commercially impactful. The position combines strategic leadership with hands‑on execution across digital infrastructure, campaigns, and cross‑functional marketing initiatives.

Key Responsibilities

Digital Platforms & Marketing Infrastructure

Own and optimize core marketing platforms, including company website, Partner Portal, CMS, Email Service Provider (ESP), CRM, and SharePoint

Establish governance, structure, and best practices to ensure web compliance, UX/UI excellence, scalability, and performance optimization

Partner with internal stakeholders to translate business needs into digital execution and roadmap prioritization

Drive SEO strategy, lead generation initiatives, and ongoing digital performance optimization

Lead the evolution and stewardship of PNY’s brand identity across all digital and physical touchpoints

Provide strategic direction to Creative and Web teams across design, copy, video, and digital content

Oversee development and execution of marketing communications across campaigns, product initiatives, and brand programs

Translate complex technical and product concepts into clear, compelling commercial messaging

Go‑to‑Market & Product Marketing Alignment

Serve as the primary marketing partner to Product Management, aligning messaging, positioning, and launch execution

Lead go‑to‑market planning and execution across categories including Data Center, Networking, AI Factory, RTX Pro, and Commercial Solutions

Provide marketing leadership and strategic alignment to Product Managers to ensure successful product positioning and launch outcomes

Ensure launches are supported by strong digital presence, coordinated communications, and sales enablement materials

Campaigns, Advertising & Demand Generation

Own annual and quarterly advertising strategy aligned to business priorities and measurable ROI

Lead campaign planning and execution across digital, email, and integrated marketing channels

Direct email marketing strategy via ESPs, including segmentation, targeting, and performance optimization

Leverage analytics and reporting to refine strategy and improve outcomes

Drive demand generation through integrated campaigns, SEO, and digital marketing programs

Events & Commercial Marketing Execution

Oversee all company events, including trade shows, partner events, and internal commercial initiatives

Ensure seamless planning and execution aligned with broader marketing and brand strategy

Deliver events that drive measurable business impact across partners, customers, and sales teams

Support and drive distribution of marketing materials across Authorized Partners, Resellers, Distributors, and End Users

Ensure consistency of messaging and execution across all channel‑facing materials

Enable partner success through aligned marketing assets, communications, and programs

Leadership, Budget & Cross‑Functional Partnership

Lead and develop senior marketing talent and cross‑functional contributors, fostering accountability and high standards of execution

Manage and optimize marketing budgets, ensuring disciplined spend and measurable ROI

Partner closely with senior leadership across Product, Sales, and Commercial Operations to align priorities and execution

Drive collaboration across teams to ensure consistent, high‑quality delivery of marketing initiatives

Qualifications

Bachelor’s degree or equivalent experience

12+ years of progressive marketing experience, including 5+ years in leadership roles

Proven ownership of digital platforms, including CMS, CRM, ESPs, and web infrastructure

Strong understanding of UX/UI principles, brand governance, and digital best practices

Demonstrated ability to lead complex, cross‑functional initiatives in fast‑paced environmentsExperience managing marketing budgets with accountability for ROI

Exceptional written, verbal, and presentation skills, with executive‑level communication capability

Experience partnering with or leading Creative, Web, and Product Marketing teams

Adobe Creative Suite experience is a plus

COMPENSATION:

The base salary range for this position is $180,000- $200,000; the exact salary depends on several factors such as experience, skills, education, and budget.

BENEFITS OVERVIEW:

We offer a competitive benefits package that includes medical, dental, vision, basic life and AD&D coverage, short- and long-term disability, a 401(k) retirement plan, annual discretionary salary increases and bonuses. Employees receive paid company holidays, paid time off, and access to company‑paid training. Optional benefits include tuition reimbursement, a 529 college savings plan, pet insurance, legal and ID theft coverage, and other voluntary insurance plans.

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