Senior Vice President of Marketing

Why Join Us
For nearly 75 years, Qualstar Credit Union has helped members improve their financial lives. We are a financially strong, well-capitalized, and purpose-driven organization serving members across Washington, with deep roots in supporting hardworking union communities.

The Opportunity
As SVP of Marketing, you will set the vision and direction for enterprise-wide marketing, communications, and digital experience-ensuring our brand, messaging, and member engagement strategies deliver meaningful, consistent, and measurable impact across every stage of the member lifecycle.

You will oversee a broad portfolio including Marketing, Communications, Public Relations, and Digital Experience-balancing innovation, analytics, and creativity with strong governance, brand stewardship, and operational discipline.

Working closely with the CEO and executive team, you will:

Translate organizational strategy into integrated marketing, growth, and member engagement initiatives across all channels

Strengthen brand positioning and digital experience to support market growth, product consideration, and member conversion

Establish data-driven performance frameworks, metrics, and insights to optimize marketing effectiveness, personalization, and ROI

Lead enterprise initiatives that enhance brand awareness, deepen member relationships, and improve the overall member experience

Foster a high-performing, collaborative culture grounded in accountability, innovation, continuous improvement, and regulatory compliance

This role requires both strategic leadership and the ability to engage in the details-guiding teams, supporting organizational priorities, and continuously evolving how we connect with current and prospective members.

What You’ll Lead

Enterprise marketing, communications, and digital experience strategy aligned with long-term organizational and growth objectives

Member acquisition, engagement, and brand positioning across all channels, including journey-based and conversion-focused marketing

Enterprise performance frameworks, metrics, and data-driven accountability systems to measure impact and optimize marketing ROI

Digital experience strategy, public relations, and member insights/analytics to strengthen brand relevance, personalization, and reputation

Cross-functional collaboration and enterprise sponsorship of growth initiatives, supported by a high-performing, compliant, and innovation-driven marketing organization

Who You Are
You are an experienced marketing executive who understands how to align people, processes, and systems to deliver results at scale.

You bring:

Senior marketing leadership in financial services or regulated environments, leading brand, growth, and digital strategy

Proven ability to drive growth using data, segmentation, insights, and journey-based marketing

Experience leading digital strategy focused on website and channel optimization for conversion

Strong financial acumen, including budgeting, forecasting, and ROI-driven decision-making

Executive leadership skills with ability to influence, develop leaders, and drive cross-functional alignment

You are comfortable balancing strategy with execution‑able to think long-term while staying connected to day-to-day performance.

Most importantly, you are committed to delivering meaningful value to members and building strong, engaged teams.

Why You’ll Thrive Here
Purpose-Driven Work
Our Core Values-Service, Integrity, Purpose, Value, Respect, and Education-guide how we serve members and support one another.

Executive-Level Impact
You will have a strong voice in shaping organizational strategy and the future of member service delivery.

Compensation & Benefits That Support You
We offer competitive compensation, an annual management incentive program, and comprehensive benefits including medical, dental, vision, life, and disability coverage for you and your dependents. Retirement contributions include both matching and annual employer contributions.

Balance & Environment
We support work-life balance through paid vacation, sick leave, and holidays, along with hybrid flexibility. Our Bothell headquarters offers a collaborative environment with access to nearby walking and biking trails.

Let’s Talk
If you’re ready to lead the marketing strategy in a financially strong, member-focused credit union—and help shape how we serve members into the future—we’d love to connect.

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