Senior Marketing Manager

Senior Marketing Manager
Our client is seeking a Senior Marketing Manager to join the team located in Adairsville, GA. This is an on‑site position with a flooring company.

Job Purpose
As the Senior Marketing Manager, you will be integral in shaping and executing the marketing strategy for the Company’s flooring brands. Your role will involve enhancing brand visibility, expanding market share, and increasing customer awareness through multi‑channel marketing efforts. This position requires a strategic, creative thinker who can lead the marketing team and collaborate with cross‑functional teams to achieve business goals.

Essential Duties and Responsibilities

Brand Management: Oversee and maintain the unique identity of the Company’s flooring brands within a cohesive brand strategy.

Digital Marketing: Manage all digital marketing activities, including websites, social media, email campaigns, and emerging platforms.

Project Management: Lead and oversee marketing projects from inception to completion, ensuring they meet deadlines and budget requirements.

Sales Support: Develop and distribute sales tools, marketing materials, and samples to support the national sales team, retail customers, and consumers.

Cross‑Functional Communication: Facilitate communication of marketing initiatives across various departments to ensure alignment with business objectives.

Customer Focus: Promote a customer‑centric approach in all marketing efforts, ensuring alignment with customer needs and preferences.

Product Management: Align product, channel, and marketing strategies, guiding the development of product requirements.

Trend Analysis: Monitor and apply global trends in design, technology, and industry advancements to marketing strategies.

Data Management: Ensure accurate and consistent product marketing data across internal and third‑party platforms.

Team Leadership: Lead, mentor, and develop the marketing team to foster creativity and high performance.

Vendor Management: Manage relationships with external vendors, PR and advertising agencies, and coordinate national and regional trade shows.

Budget Management: Oversee the allocation of marketing budgets to optimize resource use and achieve strategic goals.

Market Opportunity: Collaborate with the Senior Vice President of Sales to identify and scale market opportunities, developing strategies for growth.

Job Requirements

Critical Thinking

Strategic Planning

Compelling & Clear Communicator

Effective Decision Maker

Time Management

Problem Solving

Influence Others

Build Trusting Relationships

Attention to Detail

Multitasking and Managing Complex Workload

Self‐motivated with Good Organizational Skills

Ability to Work Well Under Pressure

Excellent Communication Skills

Team Player

Education and Experience

Bachelor’s Degree

Flooring experience preferred

5+ years of sales, marketing, or related business experience

Physical Requirements

Occasionally lift up to 25 pounds

Ability to travel, unassisted and unsupervised

Ability to adjust to the stress of meeting deadlines

Ability to sit or stand for long periods of time

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