Marketing Manager - Hoover Met Complex

MARKETING MANAGER - Hoover Met Complex

HOOV SFM, LLC

LOCATION: Hoover, AL

DEPARTMENT: MARKETING

REPORTS TO: GENERAL MANAGER

STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY:

The Hoover Met Complex is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Hoover, AL. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.

The Hoover Met Complex is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
POSITION SUMMARY:

SFM is seeking a Venue Marketing Manager to lead marketing efforts for Hoover Met Complex. This role is responsible for driving revenue through structured marketing systems, including demand generation, customer acquisition, and on-site conversion. The ideal candidate understands that marketing is not just promotion it is a core business function responsible for filling programs, driving participation, and building repeat customers.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

Revenue & Demand Generation

Develop and execute marketing strategies tied directly to program registrations, bookings, and memberships

Build seasonal demand plans aligned with programming calendars (camps, leagues, events)

Own campaign performance and adjust strategies based on revenue outcomes

Campaign Execution

Lead digital and traditional campaigns across:
Email marketing

Paid media (Meta, Google)

Social media and content

Manage content creation including ad copy, blogs, and promotional materials

On-Site Conversion & Experience

Drive in-venue conversion through:
Front desk alignment and scripting

QR codes and signage

Staff enablement and communication

Ensure every program has a clear path from awareness to registration

Performance & Reporting

Track and report on key KPIs:
Registrations

Revenue

Cost per acquisition

Database growth

Provide actionable insights and optimization recommendations

Budget & Vendor Management

Manage marketing budget in partnership with the General Manager

Coordinate with vendors across print, digital, signage, and web

Support sponsorship activation and fulfillment

PREFERRED SKILLS

Experience executing multi-channel campaigns (email, paid media, social) tied to measurable results

Proficiency in design tools (Canva and/or Adobe Creative Suite) to create marketing assets independently

Hands-on experience with email marketing and CRM platforms (HubSpot, Constant Contact, Mailchimp), including segmentation and campaign execution

Basic photography and/or videography skills, including capturing and editing content for digital use

Experience managing and optimizing paid media campaigns (Meta, Google)

Ability to analyze performance data and optimize campaigns based on results

Experience coordinating with vendors (print, signage, web, media buying)

Ability to independently plan, launch, and execute marketing initiatives without reliance on external agencies

Comfortable working in a fast-paced, on-site environment where priorities shift and execution speed matters

MINIMUM QUALIFICATIONS

3-5 years of experience in marketing or related field

Strong understanding of business fundamentals (budgeting, planning, KPI tracking)

Excellent communication and organizational skills

Ability to manage multiple projects and execute with speed and accuracy

Proficiency in Microsoft Office and core marketing tools

ADDITIONAL NOTES

Occasional travel for training or regional support as needed