Social Media Coordinator

Benefits:

401(k)

Dental insurance

Employee discounts

Health insurance

Paid time off

Job description:

At GBrakes, we engineer precision braking systems for riders who demand performance. We’re looking for a highly organized, detail-driven Media Coordinator to help drive our digital presence and support our growing brand.

This role is ideal for someone who thrives in a fast-paced environment, enjoys content creation and analytics, and wants to grow within a performance-driven company.

Who We Are:

We manufacture high-performance motorcycle rotors, brake pads, and brake lines trusted by riders and racers nationwide. Our digital marketing team plays a critical role in delivering content driven marketing.

Pay & Schedule

• Pay: DOE

• Schedule: Tuesday – Friday, 10-hour shifts

• Job Type: Full-time

What You’ll Do:

This role focuses on managing the digital marketing and organize the company’s online digital content, digital campaigns, and media presence across platforms. The role blends marketing, communication, creativity, analytics, and project coordination.

Key Responsibilities:

Content Creation & Publishing

Capture and produce high-quality photo and video content using in-house resources

Develop engaging platform-specific content for LinkedIn, YouTube, and Meta (Instagram & Facebook) aligned with brand voice

Edit and enhance visual assets using Adobe Creative Suite and Canva

Maintain and organize digital media assets within the company media library for efficient access and reuse

Curate and maintain Instagram Highlights to showcase key campaigns, products, and brand initiatives

Social Media & Digital Marketing

Schedule and publish content across LinkedIn, YouTube, Instagram, and Facebook using Meta Business Suite and YouTube Studio

Monitor social channels, engage with audiences, and foster community growth

Track engagement metrics and compile performance reports to inform strategy

Support paid digital advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads

Analyze campaign performance and recommend data-driven optimizations to improve ROI

Email Marketing

Design, build, and schedule email and SMS campaigns in Klaviyo

Manage and optimize website sign-up forms to improve conversion rates

Develop, maintain, and continuously optimize automated flows

Monitor deliverability, engagement metrics, and performance analytics to inform strategy

Oversee list growth, segmentation, and audience targeting to increase campaign effectiveness

Analytics & Reporting

Collect and analyze data from Meta Business Suite, Klaviyo, and YouTube Studio

Prepare performance reports and presentations for executive leadership

Administrative & Departmental Support

Provide administrative support to the Media Department

Maintain organized content and event calendars (races, vendor meetings, trade shows, etc.)

Coordinate with internal departments to ensure smooth workflow

Perform additional duties as assigned

Sponsorship

Monitor and evaluate sponsored riders posts

Monitor and evaluate sponsorship form submissions to identify strategic partnership opportunities

Cultivate and maintain relationships within the industry to expand partnership opportunities

Qualifications:

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred

Experience

Minimum 5 years of experience in media coordination, digital marketing, or similar role preferred

Experience with WordPress-based websites strongly desired

Powersports or automotive industry experience is a plus

Technical Skills

Working familiarity with WordPress CMS

Intermediate proficiency in Microsoft Office Suite (especially Excel)

Basic working knowledge of Adobe Creative Suite and Canva

Familiarity with Google Analytics, Google Ads, and Meta ads

Understanding of SEO and digital advertising fundamentals

Soft Skills

Highly organized with strong multitasking ability

Detail-oriented and deadline-driven

Excellent written and verbal communication skills

Creative thinker with analytical mindset

Enthusiastic and eager to continuously learn

Why You’ll Love It Here:

• Health, Dental & Vision Insurance

• 401k

• Paid Time Off

• Employee Discount

• Consistent full-time schedule with 3-day weekends

• A supportive team that values quality, accountability, and growth

If you’re dependable, detail-oriented, and ready to be part of Media team that builds

performance braking components riders depend on, we want to hear from you.

Apply today and help us deliver precision, safety, and performance.

Benefits:

• Health insurance

• Dental insurance• Vision insurance

• Paid time off

• 401k

• Employee discount

Shift availability:

• Day Shift 7:00am to 5:30pm (Required)

• This role requires occasional travel

Work Location: In person