Sales and Marketing Director

Trails of Orono and Valora of Orono, both a Lifespark Senior Living Community, are located at 875 Wayzata Blvd W, Wayzata, MN 55391 and 2635 Kelley Pkwy, Long Lake, MN 55356.
Position:

Sales & Marketing Director for Trails of Orono and Valora of Orono
Salary:

$70,000 - $90,000 annually, depending on experience
Service Area:

Trails of Orono (55391) and Valora Orono (55356)
Schedule:

1.0 FTE, Full-Time, Monday – Friday, 8:00am-5:00pm (weekend rotation with MOD)
Lifespark Benefits Include:
Annual Reviews/Raises{Shift differentials if applicable}
Paid Time Off – Vacation Time
Short-Term Disability & Long-Term Disability Insurance
Life Insurance
401k + Company Match for full-time and part-time employees
Career path to other positions within our growing company!
Responsibilities

Develop and execute facility strategic marketing plan.
Identify short term and long-term goals based on market research analysis.
Research and develop new sales opportunities by identifying customer requirements, competitor strategy and approach, and forecasting.
Make recommendations to improve overall facility business development strategy.
Maintain relations with the community and customers.
Create opportunities for public speaking events in the community while executing the marketing plan.
Plan and execute all aspects of the sales process through taking inquiries, providing tours, and closing.
Direct the promotion of all marketing materials in the community and manage the finances associated with individual campaigns.
Review and adhere to departmental budget.
Communicate information by writing articles, creating newsletters, posting bulletins, and any other form of advertising for employees, residents, tenants, families, and prospects.
Educate medical professionals from within the community and surrounding areas on new projects and services that will be offered.
Provide information to facility leadership by collecting, analyzing, and summarizing data and trends.
Manage marketing database and drive all necessary follow up contact.
Preferred Qualifications

Experience in sales and marketing, public relations, or advertising.
Experience in healthcare is preferred.
Ability to drive the success of multiple projects concurrently.
Experience with using and developing multi-media campaigns.
Exceptional telephone, communication skills and the desire to work closely with senior adults is essential.
Must have proficient knowledge of computer systems, including email use.
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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