Associate Director, Paid Search

Associate Director, Paid Search

The Associate Director, Paid Search is responsible for leading performance marketing initiatives towards client and company objectives. The Associate Director will manage and direct Performance Media teams, including Managers, Senior Analysts and Analysts. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media.
The ideal candidate must have strong team management, and SEM experience with knowledge of eCommerce being a plus. Our paid search team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid search expert who is keen to submerge themselves into a number of projects.
Responsibilities include developing, managing, and monitoring client service delivery executions of the assigned accounts, overseeing process development, ensuring best practices are in place, assuring quality control of all media planning and implementation, preparing and presenting annual financial and staffing plans, implementing planning process for the assigned accounts and holistic media planning across paid search platforms and initiatives, coordinating efforts across different digital media channels to drive optimized recommendations, continuously evaluating and improving upon all digital media opportunities, attending to client meetings as needed, interfacing with executive level and middle management level on client side during meetings and presentations, embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity, motivating, leading, and managing internal teams, working collaboratively to drive programs that meet our clients' performance and business objectives, driving adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction, conducting performance reviews and career path plans, providing training to direct reports as needed, and facilitating the development and documentation of best practices for improving operational efficiencies within the team and the group.
Qualifications include 5+ years of account management experience in online advertising, direct marketing, SEM, or e-commerce, 2-4+ years of digital marketing preferred with desirable focus on search engines, display and/or social media, 3+ years of successful team management experience, demonstrated understanding of online marketing principles, strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations, understanding of best practices for leveraging paid social media for brand communication, strong leadership skills and the ability to present ideas to senior level stakeholders, resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting, strong organizational, problem-solving, and communication skills, and proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.
Additional information includes Publicis Groupe's motto "Viva La Différence" meaning we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range: $97,375 - $139,965, annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/13/2026. All your information will be kept confidential according to EEO guidelines.