Director of Marketing - Signia by Hilton La Cantera Resort & Spa

Director of Marketing

Exceptional Hospitality Starts with You
Picture yourself brightening someone's day. When you join our Hotels team, that's exactly what you'll do every time you come to work! As a Director of Marketing, you're not just leading the development and execution of strategic marketing initiatives for the hotel – you're spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Here's what you'll do during a typical day:
Develop and execute marketing strategies: Lead branding, messaging, and multi-channel marketing plans aligned with hotel goals, adjusting tactics based on market trends and performance data
Manage planning and operations: Oversee annual marketing budgets and coordinate resources for effective campaign deployment across traditional, digital, and social media platforms
Support B2B and catering sales: Partner with internal department leaders to develop marketing strategies that drive business transient, group, and event revenue across key segments and distribution channels
Lead content strategy: Drive the development of compelling content and marketing assets, including digital, print, and social media
Oversee agency relationships: Manage external partners such as PR, creative, and digital agencies to ensure alignment with strategic marketing goals
Report on marketing performance: Deliver strategic updates and data-driven insights for leadership, ownership, and corporate meetings
Cultivate a high-performing team: Recruit new talent while driving team growth and engagement through performance management, professional development, and recognition programs
What It Takes to Make the Stay
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including:
Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40
ight at our world-class hotels through our Go Hilton travel program
Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
Financial security for your future – Our retirement plans make it easier to save for what's next
*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Join an Award-Winning Workplace Culture At Hilton, we don't just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel. Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical. Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay—we're a great place to work.