Dir - Marketing

Dir - Marketing

Brand: Matthews Memorialization Line of Business: Funeral Home Location: Pittsburgh, PA, US
Matthews International is a blue-chip, diversified, publicly traded company with over $1 billion in revenue. Matthews' core business is its Matthews Memorialization Group, the market leader in the memorialization supply market selling to funeral homes and cemeteries. The Group is a purpose-driven organization helping funeral homes and cemeteries serve families suffering a loss and helping them move from grieving to remembrance.
As the Marketing Director for the Matthews Aurora Funeral Solutions business, you will execute and deliver on the strategy for the future of the business' portfolio of products and solutions and defined by our Senior Leaders vision for our commercial growth strategy. This role offers excellent resources for full visibility of the product lifecycle—from market insight and concept creation to launch execution, sales enablement, pricing, and post-launch performance. This highly visible leadership position that is a key role in the execution of our long-term strategy strengthens our competitive edge and drives meaningful innovation.
What you will impact:
Product Strategy & Innovation
Execute the developed commercial strategic growth plan for the business
The full product/service innovation pipeline—from early-stage ideation to commercial launch
Identify emerging trends and whitespace opportunities across the memorialization landscape
Identify opportunities appealing to families and help market through our funeral home customer base
Manage vendor partner relationships for sourced product offerings
Software Solutions business leadership
Execute strategy for the commercial direction of our software solutions business including setting the software development vision and priorities
Help guide the software solutions selling and customer service functions
What you will drive:
Marketing Execution and Excellence
Marketing Leadership
Develop strategies that elevate Matthews' market leadership and brand presence
Shape compelling value propositions, narratives, and product messaging
Commercialization & Sales Enablement
Architect go-to-market plans that ensure successful adoption and revenue growth
Help develop product training and sales enablement tools that empower the 100+ person sales team
Partner with the CMO and sales leaders to translate market insight into winning strategies
Pricing & Financial Partnership
Collaborate with Finance to build pricing structures
Optimize product portfolio
Guide decisions using robust financial and market intelligence
Mentor high-performing product and marketing teams
Foster a culture of creativity, accountability, and continuous improvement
Play a key role in driving the execution of our long-term organizational strategy
Qualifications:
5+ years of senior leadership experience in product management, marketing, and innovation
Proven experience driving growth in a B2B business; also prefer demonstrated B2C end user insights to ensure alignment with market trends and end user needs; experience leading software solution development highly valuable
A proven track record of leading full product lifecycles and successful commercialization
Strong financial acumen and fact-based decision making
Exceptional communication and executive-level influence skills
Experience managing cross-functional teams in complex environments
Why this role is exceptional:
Help shape the future commercial direction of a key business in our market-leading Memorialization Group
Key role in the product and services lifecycle from vision to market success
Access the resources, stability, and innovation capability of a blue-chip organization
A participant in meaningful innovation that impacts families during one of life's most important moments
Join Us If you are a successful marketing growth leader ready to take your career to a new level, define commercial growth strategies, and help drive continued growth for one of our most important businesses, Matthews International offers a platform where your impact will be visible, meaningful, and lasting.