Director, Public Relations and Influencer

Campbell's Brand PR And Influencer Strategy Lead

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover. Swanson, and V8.
Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
Why Campbell's...
Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
Campbell's offers unlimited sick time along with paid time off and holiday pay.
If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.
How you will make history here...
Shape and lead Campbell's integrated Brand PR and Influencer strategy, redefining how our iconic brands show up in culture
Drive authentic consumer connection and cultural relevance through modern earned media and creator partnerships
Transform earned media and influencer into a powerful engine of brand impact and business growth
Elevate brand reputation and storytelling across a diverse portfolio including Campbell's, Goldfish, Snyder's of Hanover, V8, Milano, Pace, Cape Cod, Prego, Pepperidge Farm, Rao's, and more
Inspire a high-performance team and help build the future of consumer-centric, culturally connected marketing at Campbell's
What you will do...
Lead and evolve Campbell's approach to earned media, strengthening PR capabilities while embedding influencer and creator marketing as a core growth driver
Design and activate an always-on earned + influencer ecosystem that drives continuous conversation, reach, and relevance
Deliver culturally compelling campaigns that generate measurable, data-driven business impact
Identify, partner with, and grow relationships with influencers and creators to authentically tell brand stories and connect to cultural moments
Establish and track KPIs across PR and influencer efforts (e.g., reach, engagement, sentiment, cultural impact, business contribution) and continuously optimize performance
Develop compelling messaging frameworks and narratives that translate across media, creators, and platforms
Build and maintain strong relationships with media, creators, agencies, and platform partners to keep brands at the center of conversation
Partner with Corporate Communications on crisis and reputation management in an always-on media environment
Lead, coach, and develop a high-performing team that blends PR and influencer expertise and fosters innovation and collaboration
Who you will work with...
Cross-functional marketing teams including Social Media, Brand Marketing, and Consumer Engagement
Corporate Communications and Reputation Management teams
Media, PR, and influencer/creator agencies
Platform partners and external media organizations
Internal leadership and stakeholders across Campbell's brand portfolio
What you will bring to the table...
Bachelor's Degree required
10+ years of experience across brand PR, earned media, and influencer/creator marketing
Strong foundation in traditional media relations, ideally within CPG or consumer brands
Proven leadership experience building and inspiring high-performing teams
Demonstrated success delivering integrated earned strategies across traditional media, digital channels, and influencer activations
Experience building and scaling influencer programs that drive cultural relevance and extend PR impact
Strategic mindset with the ability to modernize PR through creator- and culture-led approaches
Strong track record of managing relationships with top-tier media and influencers/creators at scale
Exceptional communication and storytelling skills, with the ability to craft narratives that translate across formats and audiences
Strong analytical mindset with experience defining KPIs and optimizing performance across earned and influencer programs
Proven ability to navigate complex organizations and manage multiple stakeholders to deliver results
It would be great if you have...
Prior experience in CPG or highly brand-driven consumer industries
Deep understanding of cultural trends, creator ecosystems, and emerging platforms
Experience integrating PR, influencer, and social strategies into a unified, modern marketing approach
Crisis management experience within a complex, fast-moving media environment
Compensation and Benefits:
The target base salary range for this full-time, salaried position is between $172,000-$247,300. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.