Practice Group Marketing Manager

Practice Group Marketing Manager

Our client is a boutique NYC and Miami based law firm. They are seeking a Practice Group Marketing Manager to support the execution of strategic marketing and business development initiatives. This individual will play a key role in enhancing the firm's brand presence, supporting attorney visibility, and driving client engagement across multiple practice areas.
Key Responsibilities

Support the development and execution of firmwide marketing and business development strategies
Assist in drafting and editing marketing materials, including pitch decks, client alerts, website content, and attorney biographies
Manage and update website content through CMS platforms and assist with SEO optimization efforts
Work with attorneys to prepare RFP responses, proposals, & client presentations
Plan and execute firm-sponsored events, webinars, and client-facing initiatives
Support social media and digital marketing efforts, including content scheduling and performance tracking (e.g., LinkedIn)
Track marketing analytics and prepare reports on campaign performance and ROI
Maintain marketing databases, contact lists, and CRM systems
Monitor industry trends, competitor activity & emerging opportunities for growth.
Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, or related field
3-10 years of marketing or business development experience, preferably within a law firm or professional services environment
Strong writing, editing, and communication skills with high attention to detail
Proficiency in Microsoft Office Suite and familiarity with CRM and email marketing platforms (e.g., Salesforce, Mailchimp)
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Professional demeanor and ability to interact effectively with attorneys and senior stakeholders
Preferred Skills

Experience with legal directory submissions and awards processes
Familiarity with website CMS platforms and basic HTML
Knowledge of SEO/SEM and digital marketing analytics tools
Prior exposure to event planning or client engagement initiatives
Compensation

Competitive base salary (typically $85,000 - $100,000, depending on experience)
Bonus eligibility
Comprehensive benefits package