Sr Manager Consumer Insights

Sr Manager Consumer Insights

Cheers to creating an incredible tomorrow! At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we're on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. We seek, value and respect everyone's unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other's successes. Here's to crafting careers and creating new legacies.
Crafted Highlights: We are seeking a dynamic insights professional to lead some of our most iconic beer brands. In this role, you will partner with brand marketing teams and other cross-functional partners to lead key strategic consumer centric initiatives tied to business goals, such as Market Landscape, Consumer Targeting, Brand Positioning, Communication Evaluation & Brand Health. As part of the Strategy & Enterprise Insights team, you will operate as an enterprise thinker, partnering closely with the Strategic Planning team and cross-functional stakeholders to inform enterprise-level decisions across marketing, portfolio strategy, and capability development. This team takes a proactive role in identifying the business's most critical challenges and opportunities, shaping a clear, compelling consumer narrative that builds confidence both internally and externally.
Key Responsibilities Include:
Research and insights expertise: Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading internal cross-functional collaboration to execute and generate insights to drive decision making.
Driving and maintaining consistent approaches to consumer research across all elements of brand development.
Lead new methodologies and approaches that maximize value for the investment & stay on top of new approaches to get the best consumer learning possible.
Prioritizes key business questions to go answer.
Using a toolkit of research approaches, this role is a key influencer on managing risk and encouraging reapplication of proven successes.
Ensures we are building strong and relevant brands with a consumer first mindset.
Data analysis and storytelling: Collaborate with cross-functional teams (marketing, media, innovation, shopper, strategy) to integrate insights into business strategies and actions.
Develop robust deliverables highlighting key consumer behavior and trends.
Responsible for integrating multiple data sources such as Brand Health tracking, IRI/Nielsen Panel, Ipsos, etc., while also conducting custom quantitative research and qualitative research projects to inspire and inform our marketing and leadership team.
Deliver impactful presentations tailored to diverse audiences, including key stakeholders and senior leadership.
Translate complex data and research findings into clear, engaging and actionable narratives.
Business acumen: Have proven experience in influencing business strategy through consumer and market insights.
Have a strong understanding of how insights translate into commercial outcomes, including brand growth, portfolio strategy, and marketing effectiveness.
Exhibit sound judgment prioritizing insights that balance strategic ambition with business feasibility and impact.
Understand the full business ecosystem – including consumers, customers, distributors and internal stakeholders and leverage insights to create value across the organization.
People Management: Leads & manages 2 direct reports to deliver against all business targets & develop superior talent. Strong performance management & coaching of their team, driving a strong people culture.
What You'll Be Brewing: You're an effective leader who possesses problem-solving abilities, exceptional project management skills, initiative to drive projects forward, accountability to own responsibilities, and empathy to successfully collaborate with others. You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities You build relationships and collaborate to get to the desired outcome You take accountability for results – acting with integrity and honoring commitments You have a thirst for learning – you are always looking for ways to learn and help one another grow
Key Ingredients: 7+ years of strategic insights leadership experience with talent management experience 3+ years in position with direct influence on Senior Leadership. Ability to develop executive-ready materials for board, investors and senior leadership audience. Serve as a trusted thought partner to senior leaders, demonstrating sound judgment, comfort with ambiguity, and the ability to operate independently across multiple workstreams. Strong analytical skills and experience in both quantitative and qualitative methodologies Prior experience of CPG Consumer Insights and Enterprise Insights Strong working knowledge of Circana, Nielsen, and other syndicated data Clear, concise communication & story telling through data. Strong collaboration with different levels & cross-functional groups in an org Undergraduate degree (or above) in Marketing, business or related curriculum preferred Demonstrated executive presence & ability to influence
Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic.
Pay and Benefits: At Molson Coors, we're committed to paying people fairly and equitably for the work they do. Job Posting Total Rewards Offerings : $113,000.00 - $148,300.00 (posting salary range) + 20 % target short term incentive + target long term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).