Account Based Marketing Lead

Established in 2004,

OLIVER

is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of

The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our

AI solutions

enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Account Based Marketing (ABM) Lead

Location:

New York City Metro (hybrid)

About the role:

You'll be the engine behind OLIVER's ABM and nurture efforts in North America, UK and EMEA translating pipeline intelligence into targeted, personalized marketing that drives real commercial outcomes. Working across sales, marketing, and executive leadership, you'll ensure our outreach to enterprise prospects is timely, relevant, and measurable.

Success means building programs that convert awareness into opportunity - and doing it in a way that sales and leadership can act on.
What you will be doing:

Develop and lead ABM strategies for net-new enterprise acquisition across 1:1, 1:Few, and 1:Many tiers
Use account-specific insights and intent data to tailor marketing activity and maximise engagement and conversion
Partner with sales, marketing, and executive stakeholders across NA, EMEA, and UK to align on target accounts and share performance insights
Report on monthly account engagement to senior leadership, translating data into clear recommendations
Own all nurture activity across Cold, Warm, and Lapsed audiences
Build and maintain a content library mapped to buyer journey stages, ensuring relevance at every touchpoint
Design and automate behavioural workflows that guide prospects through the funnel
Report on individual and brand-level engagement to support sales lead development
Own CRM and database management across HubSpot and Salesforce for the key growth markets (NA, UK, EMEA)
Maintain accurate data entry, segmentation, and platform consistency to support targeted marketing and reliable reporting
Ensure key contact engagement data is accessible and actionable for sales and leadership
Evaluate funnel performance across Awareness, Intent, MQL, and Opportunity stages
Use analytics tools to surface insights and recommend improvements to strategy, targeting, and content
Present findings clearly to cross-functional stakeholders, including remote and international collaborator
What you need to be great in this role:
Proven experience in B2B marketing, ideally within an agency or professional services environment
Hands-on experience with ABM platforms and methodologies - 1:1, 1:Few, and 1:Many
Strong working knowledge of HubSpot and Salesforce, including automation, segmentation, and reporting
Confidence building and optimizing nurture workflows based on user behaviour and intent data
Clear, direct communicator - able to present insights and recommendations to senior stakeholders across time zones
Comfortable working independently in a remote, globally distributed team
Proficiency with Gen AI tools to enhance content creation, research, and campaign iteration
Ability to critically evaluate AI outputs and apply human judgment to ensure quality and brand alignment
An agentic approach to problem-solving - able to break down complex briefs into actionable steps and work through them systematically
At the time of this posting, the base salary for this position may range from $136,000 to $152,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER's total compensation package
Req ID: 15953
#LI-midsenior #LI-FD1

Our values shape everything we do:

Be

Ambitious

to succeed

Be

Imaginative

to push the boundaries of what's possible

Be

Inspirational

to do groundbreaking work

Be

always learning and listening

to understand

Be

Results-focused

to exceed expectations

Be

actively pro-inclusive and anti-racist

across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.