Director, Brand Marketing

Job Title:

Director, Brand Marketing

Department:

Integrated Marketing & Communications (IMC)

Reports to:

VP, Integrated Marketing

Job Summary

The Director of Brand Marketing at FC Cincinnati leads the strategy and execution of the club's brand, ensuring a consistent, compelling identity across fan touchpoints. This role drives integrated marketing, storytelling, and campaigns that build fandom, fuel revenue, and strengthen FC Cincinnati's connection to the region.

What You'll Do:
Lead the development of integrated brand campaigns that drive awareness, fandom, and business objectives including ticket sales and partnership support
Oversee seasonal planning, campaign calendars, and go-to-market strategies in partnership with ticketing, digital, and communications teams
Manage brand strategy, including maintaining brand standards and ensuring consistency across campaigns, partnerships, content, merchandise, and fan experiences.
Led end-to-end merchandise strategy and capsule collection development, overseeing concept creation, creative direction, and go-to-market execution to drive fan engagement, and revenue growth
Own grassroots marketing programs including Pub Partners and College Ambassadors; provide marketing support and thought leadership for community, youth and Foundation program.
Collaborate cross-functionally to translate club priorities into compelling storytelling and fan-first experiences, including the club App and Storyteller platform
Guide brand research, insights, and measurement to inform strategy and optimize impact
Lead, mentor, and develop marketing coordinator
What You'll Need:

8-10+ years of brand marketing experience, with leadership experience in sports, entertainment, lifestyle, or consumer brands preferred
Proven ability to develop and lead brand strategy, integrated campaigns, and storytelling across channels
Experience managing and mentoring teams, fostering collaboration, accountability, and growth
Strong organizational and project management skills, able to manage multiple priorities in a fast-paced environment
Excellent communication and presentation skills, with the ability to articulate brand vision and strategy clearly
People management experience and an interest in developing talent
What You'll Bring:

Strong creative instincts with experience briefing, managing, and evaluating internal teams and external agencies
Expertise in leading cross-functional initiatives and influencing stakeholders at all levels of an organization
Data-informed and a growth mindset with the ability to translate insights into actionable brand strategies
Deep understanding of fan behavior, culture, and community-building, ideally within professional sports
Passion for soccer and alignment with FC Cincinnati's values
Why You'll Love FCC:

Generous paid time off and holiday time
Option for one work from home day per week (by department and schedule)
Medical, Dental, Vision, Life Insurance, 401k plan with company match
Short-Term & Long-Term Disability Insurance
Maternity & Paternity Leave and Family Building Benefit
Employee Assistance Program and free subscription to the Calm App
Discount off merchandise in the FCC team store
Community volunteer opportunities
Professional development and Frequent team building opportunities
Employee recognition programs and referral programs
Opportunity for complimentary staff tickets to home FC Cincinnati matches

About FCC

Founded in 2015, FC Cincinnati is a Major League Soccer team based in Cincinnati, Ohio. After achieving significant growth and success in the United Soccer League, the team joined MLS in 2019. FCC won the 2023 Supporters' Shield - the annual award given to the team with the most points in the regular season - and clinched a spot in the 2023 MLS Playoffs for the second straight year. With a diverse ownership group with strong ties to Cincinnati, the club strives to unite the community both on and off the pitch through FCC Foundation, and its dedication to improving the lives of children through soccer and those in the West End Community . FC Cincinnati are committed to ongoing growth and recognizing the vital importance of company culture. The club's DNA code, created by the staff for the staff, is actively implemented every day. FCC have been recognized locally and nationally as one of Sports Business Journal's Best Places to Work in Sports 2023, named to the Honor List as one of "75 Great Sports Companies to Call Home."; on the Business Courier's Fast 55 as one of Greater Cincinnati's fastest growing private companies; and named to The Enquirer's Top Workplaces 2024.

Learn More!

TQL Stadium: learn more

Mercy Health Training Center: learn more

MLS NextPro: learn more

FC Cincinnati is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.