Founding Growth & Brand Lead

Electric Air

is building a modern home climate company.

We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience.

Electric Air combines:
real-world HVAC operations
product development
software and technology
design and branding
customer experience
We're growing quickly and looking for a Founding Growth & Brand Lead to help build the leading heat pump brand in the Bay Area.

This is a highly hands-on role for someone who combines:

strong growth instincts
excellent creative judgment
operational intensity
fast execution
deep curiosity about customers
You should be equally comfortable:

launching a Meta campaign
giving feedback on a landing page
coordinating a video shoot
improving attribution
organizing a homeowner event
reviewing install photos for quality and consistency
This is not a traditional corporate marketing role. We are looking for a builder.
What You'll Own
Growth & Acquisition

Manage and improve paid acquisition across Google, Meta, LSA, and other channels
Improve landing pages, conversion funnels, and attribution
Develop experiments to improve lead quality and customer acquisition cost
Work closely with leadership to identify growth opportunities and bottlenecks
Creative & Brand
Source and manage photographers, videographers, designers, freelancers, and agencies
Maintain a high bar for visual quality and brand consistency
Help shape the voice, positioning, and identity of Electric Air
Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding
Website & Funnel Optimization
Own and improve the website experience
Create and iterate on landing pages
Improve top-of-funnel conversion and attribution systems
Work with engineers and contractors to ship quickly
Local Brand Presence
Help Electric Air become a recognized and trusted local brand
Support partnerships, events, workshops, and community presence
Develop systems for reviews, referrals, and neighborhood density
Content & Storytelling
Turn real installs and customer experiences into compelling marketing
Help communicate technical concepts simply and elegantly
Build systems for collecting photos, videos, testimonials, and install stories
What We're Looking For

You may not fit perfectly into a traditional marketing category. That's okay.

We care more about:
taste
judgment
speed
ownership
curiosity
adaptability
than polished corporate experience.

Ideal candidates often come from backgrounds like:

startups
consumer brands
growth roles
creative agencies
DTC
local service businesses
hospitality
independent creator/operator work
You Might Be a Fit If You:
Have strong opinions about what makes a brand feel premium, trustworthy, and modern
Can distinguish between tasteful marketing and generic contractor marketing
Are highly resourceful and comfortable working with constraints
Move quickly and enjoy shipping work
Can balance analytics with intuition
Are excited to work in the real world - homes, installs, neighborhoods, customers, trucks, events, photography, physical products
Are comfortable operating in ambiguity and building systems from scratch
Nice to Have
Experience with Google Ads, Meta Ads, or local acquisition
Experience with conversion optimization and landing pages
Experience directing creative production
Experience with local SEO or home services
Experience working closely with founders or small teams
Strong writing instincts