Digital Creative Manager Job at H-E-B in San Antonio

Role Overview We are seeking a visionary Digital Creative Manager to lead our digital creative evolution. This isn’t just about digital; it’s about the power of the idea. This role is responsible for directing a team of Creative Designers to conceptualize and execute innovative, high-impact campaigns across all digital touchpoints. You will be the resident expert on emerging media trends, social platforms, and modern creative technologies, ensuring our brand remains a leader in the digital retail space. The ideal candidate is a strategic thinker who thrives on the new—constantly challenging traditional retail creative while maintaining brand integrity.
Responsibilities Creative Leadership & Mentorship: Lead, inspire, and manage a team of Art Directors. Foster a culture of innovation, providing clear creative direction and professional development to elevate the team’s output.
Brand Stewardship & Vision: Act as the guardian of the brand’s visual DNA. Ensure all creative output adheres to a unified brand aesthetic while pushing the boundaries of modern design.
Conceptual Innovation: Drive the ideation of outside-the-status-quo concepts. Develop forward-thinking creative strategies that align with business goals while pushing the boundaries of digital storytelling.
Digital & Social Expertise: Act as the subject matter expert for social media (TikTok, Instagram, etc.), online advertising, and emerging digital trends. Translate platform-specific behaviors into creative opportunities.
Cross-Functional Collaboration: Partner closely with Content, Studio, and creative teams to ensure a cohesive brand voice. Bridge the gap between digital design and content production to create seamless 360-degree campaigns.
Strategic Execution: Oversee the creative process from initial brainstorm through to delivery, ensuring all digital assets are optimized for performance, engagement, and brand consistency. Collaborate with Marketing, Studio, and Content teams to align asks with creative output and meet business goals.
Trend Integration: Proactively identify and implement modern workflows—including AI-assisted creative tools and metadata-driven asset systems—to improve output and efficiency.
Qualifications Experience: 8-10+ years of experience in creative leadership, specifically within digital-first environments (Retail or Agency experience preferred).
Portfolio: A strong portfolio demonstrating high-level conceptual thinking and successful digital/social campaigns.
Technical Savvy: Deep understanding of the Adobe Creative Suite, digital production workflows, and emerging social platforms. Familiarity with AI integration in creative processes is a significant plus.
Leadership Style: A "player-coach" mentality with a proven ability to lead teams through periods of growth and organizational shift.
Communication: Exceptional ability to articulate creative vision to executive leadership and stakeholders, translating complex digital trends into actionable creative strategies.
Core Competencies Forward-Thinking: You don’t just follow trends; you anticipate them.
Brand Stewardship: You know how to evolve a brand without losing its DNA.
Agility: You thrive in a high-volume, fast-paced retail environment where speed-to-market is critical.

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In Summary: Digital Creative Manager is responsible for directing a team of Creative Designers to conceptualize and execute innovative, high-impact campaigns across all digital touchpoints . The ideal candidate is a strategic thinker who thrives on the new—constantly challenging traditional retail creative while maintaining brand integrity . You will be the resident expert on emerging media trends, social platforms, and modern creative technologies .

En Español: Este papel es responsable de dirigir a un equipo de diseñadores creativos para conceptualizar y ejecutar campañas innovadoras de alto impacto en todos los puntos de contacto digitales. Usted será el experto residente sobre las tendencias emergentes de medios, plataformas sociales y tecnologías creativas modernas, asegurando que nuestra marca siga siendo un líder en el espacio digital retail. El candidato ideal es un pensador estratégico que prospera con la nueva tecnología tradicional que desafía al comercio minorista mientras mantiene su integridad de marca. Responsabilidad: Liderazgo Creativo & Mentoring: Inspirar e impulsar a un grupo de directores artísticos. Promover una cultura de innovación creativa, proporcionando una dirección clara y desarrollo profesional para alinear a los equipos creativos contemporáneos. Translate platform-specific behaviors into creative opportunities. Cross Functional Collaboration: Colaborar estrechamente con Content, Studio y equipos creativos para garantizar una voz de marca cohesionada. Puentear la brecha entre el diseño digital y la producción de contenido para crear campañas a 360 grados sin problemas. Ejecución estratégica: Supervisar el proceso creativo desde la tormenta inicial hasta la entrega, asegurando que todos los activos digitales sean optimizados para el rendimiento, compromiso y consistencia de la marca. Colaborar con equipos de marketing, estudio y contenidos para alinear las solicitudes con el producto creativo y cumplir con los objetivos del negocio. Trend Integration: Identificar e implementar proactivamente flujos de trabajo modernos incluyendo herramientas creativas asistidas por IA y sistemas de activos basados en metadatospara mejorar el resultado y la eficiencia. Qualificaciones Experiencia: 8-10 años de experiencia en liderazgo creativo, específicamente dentro de entornos de primera creación digital (Retail Agency). Familiarización con la integración de IA en los procesos creativos es una ventaja significativa. Estilo de liderazgo: Una mentalidad "jugador-entrenador" con una habilidad comprobada para liderar equipos a través de períodos de crecimiento y cambio organizacional. Comunicación: Capacidad excepcional para articular visión creativa al mando ejecutivo y las partes interesadas, traduciendo tendencias digitales complejas en estrategias creativas accionables. Competencias centrales Pensamiento futuro: No solo sigues las tendencias; las anticipa. Administración de marca: Sabes cómo evolucionar una marca sin perder su ADN. Agilidad: Prosperas en un entorno minorista de alto volumen y ritmo rápido donde la velocidad hacia el mercado es crítica. #J-18808-Ljbffr