Principal Content Designer

About the Team & Your Impact
BetterUp is pioneering human transformation at scale and design plays a central role in that mission. We’re evolving from a suite of products to an intelligent, adaptive platform that powers transformative experiences for individuals and organizations worldwide.

We are looking for a Principal Content Designer to join our Design team and shape the future of human transformation at scale. In this role you will define the content strategy and voice standards that shape how humans experience our platform—from onboarding flows to coaching interfaces to AI‑powered product surfaces. You will operate at the intersection of craft, systems thinking, and cross‑functional influence, helping BetterUp set the standard for what world‑class content design looks like in the age of AI.

What You’ll Do

Define and evolve BetterUp’s content design systems, voice principles, and UX writing standards across the product portfolio

Lead end‑to‑end content design for high‑complexity, high‑visibility product initiatives—from discovery through launch—partnering closely with Product, Engineering, and Research

Anticipate platform‑level content challenges before they become problems, bringing forward proposals that reimagine how language, tone, and structure serve users

Establish scalable content patterns and governance frameworks that can be adopted across multiple design squads

Champion accessible, inclusive language practices across all product surfaces and coach other designers and writers on best practices

Mentor and raise the bar for product designers and cross‑functional partners, helping them build content craft and strategic thinking

Drive adoption of AI‑assisted content design workflows, experimenting with new tools and documenting learnings that advance team practice

Serve as a thought leader internally and externally on content design, UX writing, and AI‑augmented creative work

Collaborate with cross‑functional brand, marketing, and customer support teams to bridge content gaps and ensure we’re all speaking like one brand

Partner with our Legal and Behavioral Science teams to ensure we’re speaking responsibly and ethically with our users

What You’ll Bring

10+ years of experience in content design, UX writing, or a closely related field, with significant time spent in a product‑led environment

A portfolio that demonstrates systems‑level content thinking, voice and tone development, and measurable impact on product outcomes

Proven ability to operate autonomously—setting your own priorities, navigating ambiguity, and driving decisions across senior stakeholders

Deep experience collaborating with Product, Design, Engineering, and Research teams on complex, multi‑surface initiatives

Strong command of accessibility and inclusive design principles as they apply to written language

Experience building or significantly contributing to content design systems, pattern libraries, or editorial standards

You'll Thrive Here If You Have

Experience designing content for AI‑powered or conversational product experiences

Background in coaching, wellness, HR technology, or consumer behaviour change products

Familiarity with design tools such as Figma, alongside content tools and AI writing assistants

Experience mentoring or managing other content designers or UX writers

External presence as a speaker, writer, or contributor to the content design community

AI at BetterUp
Our team thrives at the intersection of human expertise and AI capability. We’re looking for teammates who are excited to evolve alongside technology—people who experiment boldly, share discoveries openly, and help define best practices for AI‑augmented work.

As a Principal Content Designer, you’ll:

Shape company‑wide AI strategy in partnership with executive leadership, ensuring design’s voice is central to how BetterUp’s AI capabilities are built and experienced

Remove institutional barriers to AI adoption and drive cultural change that embraces continuous reinvention across the Design org

Serve as BetterUp’s foremost design expert in AI‑powered product experiences, with recognized internal and external influence

Directly contribute to competitive differentiation through breakthrough design applications that define market leadership

Benefits

Access to BetterUp coaching; one for you and one for a friend or family member

A competitive compensation plan with opportunity for advancement

Medical, dental, and vision insurance

Flexible paid time off

Per year:

All federal/statutory holidays observed

4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)

5 Volunteer Days to give back

Learning and Development stipend

Company wide Summer & Winter breaks

Year‑round charitable contribution of your choice on behalf of BetterUp

401(k) self contribution

Salary
At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job‑related experience, education/training, residence location, and market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

New York City and San Francisco: $250,000 - $320,000

Austin and Arlington: $230,000 - $285,000

Equal Employment Opportunity
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Protecting your privacy and treating your personal information with care is very important to us. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co

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