Director, Integrated Media Planning & Investment

Adore Me, a subsidiary of Victoria’s Secret & Co. (NYSE: VSCO) since its December 2022 acquisition, is seeking a

Director, Integrated Media Planning & Investment

to define how Adore Me deploys media investment from awareness and consideration through purchase and loyalty. This leader owns the company’s media investment approach: determining where we invest, how channels support one another, and how marketing drives both customer acquisition and brand demand. The role sits at the intersection of performance marketing, brand marketing, analytics, and finance. Rather than managing a single platform, this person sets the integrated media plan and leads the team in building channel-level strategies aligned with business priorities and financial constraints.

Responsibilities
Integrated Media Planning & Investment Strategy

Own the allocation of marketing spend across channels, funnel stages, and customer segments

Define the role of different media types across the customer journey and brand lifecycle

Determine the balance between performance efficiency and demand creation

Translate company goals into a clear media investment plan

Right-size investment relative to business stage and brand needs

Define how paid social, search, partnerships, and emerging media contribute to the overall media plan

Establish the role each channel plays in acquisition vs retention, vs loyalty, and guide channel leads in building detailed plans

Evaluate new media opportunities and decide when they should graduate into core channels

Identify and develop new scalable media opportunities

Measurement & Decision Frameworks

Partner with analytics to understand incrementality, saturation, and contribution

Establish principles and criteria for investment decisions and prioritization

Interpret media performance and measurement outputs into clear business implications for leadership

Drive structured experimentation and learning across channels

Business & Financial Alignment

Connect marketing investment to revenue targets and growth expectations

Align media plans with company milestones (product launches, brand initiatives)

Serve as the primary liaison between Marketing and Finance on media investment decisions and tradeoffs

Present investment strategy and outcomes to leadership

Cross-Functional Leadership

Lead the media team’s strategic direction

Partner with Brand and Creative on message effectiveness

Ensure media supports brand positioning, not just platform performance

Act as the bridge between execution teams and company priorities

Evaluate media opportunities through brand, customer, and financial impact

Qualifications for the Position

Bachelor’s degree in Marketing, Business, Economics, or a related field

10+ years of experience in media strategy, performance marketing, or integrated marketing leadership

Experience managing large marketing budgets ($20M+ annually)

Experience working within a brand organization (not solely agency-side)

Familiarity with incrementality testing, MMM, or lift measurement

Ability to lead cross-functional initiatives autonomously

Experienced in balancing brand-building and performance objectives

Strong business judgment and ability to connect media performance to financial and brand outcomes

Leading teams and decisions through periods of change or ambiguity

Demonstrated ability to communicate and collaborate effectively across global teams by adapting to diverse cultural norms, respecting time zone differences, and leveraging digital collaboration tools to maintain alignment and productivity

Ability and willingness to work on-site at our office in Tribeca on Mondays, Tuesdays, and Thursdays

In addition to base compensation, Adore Me offers employees the following benefits:

401(k) + matching

Medical, dental, and vision

Paid holidays

Sick time

Paid parental leave for new parents

Paid prenatal leave

FSA

HSA

EAP

Dependent care savings program

Voluntary Life Insurance

Voluntary Short & Long-Term Disability Insurance

An additional perk is our Press Pause Summer Fridays - alternating Fridays from Memorial Day to Labor Day the workday ends at 2 PM (local time zone). Take the afternoon to unwind!

Adore Me is proud to provide equal opportunity to all employees and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.

#J-18808-Ljbffr