Director, Video Investment

Overview
The Director, National Video Investment will have direct client contact (media, brand, finance and procurement). Diplomacy and flexibility will be key strengths of the ideal candidate. In addition, clients can be fairly detail oriented; expectations for strong organizational skills and attention to detail is high.

This position is perfect for a candidate who can build strong relationships with multiple teams, both within Starcom as well as with clients. The Director will have many opportunities to extend beyond the current scope of this position and flex muscles in process development, systems and overall operational excellence for Starcom clients. While providing thought leadership on audience strategies and campaign optimization, the Director builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. This role oversees all campaign activity and deliverables for the team. The Director facilitates the training and development of the team and determines each individual’s assignments and bandwidth, distributing work as needed.

Responsibilities

Direct and manage the daily workflow of campaigns across the video ecosystem (linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable), including proposal development, campaign activation and maintenance, and post‑buy recaps

Assume accountability and ownership of campaign execution for assigned client accounts

Review client deliverables for quality, ensuring that recommendations and work product are sound and viable

Own the development of strategic proposals, coordinating across teams to account for all relevant inputs

Manage, train, mentor, and develop a team

Understand and effectively communicate value proposition, technology, and processes as related to the growth of current and prospective agency accounts

Participate in forecasting exercises for senior management

Develop processes to ensure data integrity and implement across the agency

Maintain a strong understanding of the systems used such as Mediaocean/Prisma or other digital buying tools, Ad Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary tools

Provide ideas and solutions for pain points/problems in processes; then work alongside internal and external teams to develop best practices, enhancements, and tools to improve these

Determine and activate how to deliver necessary data to teams for various reporting purposes

Build and maintain strong relationships across multiple internal teams and external teams

Maintain relationships with vendors to ensure trust and confidence with our buying partners

Cultivate a team‑focused mentality across the larger Investment team

Qualifications

Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights

7+ years of total related media experience

4+ years of team management experience with progressing responsibilities

Outstanding Leadership skills coupled with diplomacy (can work across and within multiple teams)

Demonstrated critical thinking and problem solving abilities

Leadership ability to manage a matrixed team within the agency and matrixed clients; confidence to lead brand clients whose focus is product marketing vs. media, balancing competing priorities to manage projects successfully

Skillful negotiator in the Video space, especially in National Television

Able to leverage marketplace relationships for the client’s good

Keep current on the pulse of changing marketplace conditions (audience, sales offerings, programming, etc.) and be able to make insightful recommendations to clients

Ability to adapt to change, nimbly manage challenges and make quick decisions

Provide oversight to National Video spend allocations

Experience utilizing multiple media tools

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

Work Your World Program encouraging employees to work from anywhere; Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

Compensation Range: $121,315 - $174,300 annually. The Company believes this is the pay range for this position at the time of this posting. Compensation will be determined based on the skills, qualifications, and experience of the applicant and the requirements of the position.

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, citizenship status, age, disability, genetic information, marital status, military service or veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

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