Digital Marketing Manager

Overview
The Digital Marketing Manager at Big Sky Resort serves as the owner of the resort's digital guest experience — from discovery through booking and on-mountain engagement. This role is responsible for the strategy, performance, and day-to-day execution of all resort digital platforms, ensuring a seamless, brand-consistent experience across the website, mobile app, ecommerce stores, snow and conditions reporting, and on-resort digital signage.

As a critical bridge between the resort marketing department and corporate web development team, this role ensures that digital touchpoints drive conversion, positive user experiences, and accurate reflections of the Big Sky brand at every interaction.

Responsibilities
Resort Website

Own the editorial calendar and content updates for bigskyresort.com across all seasons

Manage CMS platform and coordinate with developers as needed on new feature builds, landing pages, and seasonal campaign deployments

Oversee SEO and AEO strategy including monitoring, content optimization, technical audits, and goal setting

Monitor site performance via Google Analytics / GA4 and conversion tracking; translate data into actionable improvements

Ensure ADA/accessibility compliance in all web content

Ecommerce Booking Engines

Serve as the primary marketing owner for online product store and lodging booking engine content

Build and manage all product and property content including structure, image selection, and copy

Monitor store performance including conversion rate, average order value, and revenue by product category

Resort Mobile App

Act as product owner and marketing liaison for the Big Sky Resort mobile app

Lead in-app messaging, push notification strategy, and cross-channel promotion

Analyze user behavior and engagement data to inform product roadmap priorities

Snow Reporting & Conditions Platform

Own the resort’s conditions reporting software, including content, automation of daily conditions updates, workflow, and distribution integrations to channels

Digital Signage

Oversee content strategy and scheduling for on-mountain and base area digital signage

Coordinate with operations, marketing, and product teams to ensure signage reflects current promotions, lift and terrain status, and event messaging

Manage relationships with digital signage platform vendor and ensure uptime and content accuracy

Key Responsibilities & Accountabilities

Develop and execute an integrated digital marketing plan aligned with seasonal business priorities and annual revenue targets

Own digital KPIs across all platforms: sessions, conversion rate, bookings, and app engagement

Collaborate cross-functionally with resort marketing, corporate web development, revenue management, and IT teams

Stay current on emerging digital marketing trends, platform capabilities, and competitive landscape within the mountain resort industry

Qualifications

Three or more years of experience in digital marketing with direct ownership of website, e-commerce, or app platforms

Experience managing CMS platforms (Sanity preferred), booking engines, or e-commerce platforms

Strong analytical skills with proficiency in Google Analytics (GA4) and reporting dashboards

Experience working with external vendors, agencies, and technology partners

Working knowledge of SEO and AEO tools

Excellent project management skills with ability to manage multiple concurrent platform initiatives

Clear written and verbal communication; ability to translate technical requirements into business needs and vice versa

Benefits
Be a part of our full-time year‑round team and enjoy these great benefits!

Full Health Plan with Company HSA Match

401(k) plan with performance-based company match

Flexible Paid Time Off

Cell Phone Service Allowance

Free Ski Pass for you, your spouse and dependents

FREE Golf Pass for you, your spouse and dependents

Free Bike Haul/Scenic Lift Pass for you, your spouse and dependents

FREE Basecamp activities including zip line courses and discounted passes for spouse and dependents

Steep Lodging discounts for accommodation for friends and family (blackout dates apply)

25% off Food discount at all outlets with charging privileges

20%-30% off Retail discount at all outlets with charging privileges, gear and sponsor discounts

Eligibility for affordable employee housing, a short walk or free bus ride away from work

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