Italy Theatrical Marketing Leader

Theatrical Marketing Manager Italy, Amazon MGM Studios Theatrical Marketing
Job ID: 10417955 | Amazon Digital Italy s.r.l.

Key job responsibilities
Strategy & Planning

Manage and optimise marketing budgets for assigned titles in Italy.

Develop comprehensive marketing strategies and activation plans for titles releases in Italy.

Analyse market trends and audience insights to refine local campaign positioning.

Set and monitor local campaign KPIs in collaboration with management.

Drive innovation in audience engagement strategies for local market.

Creative Execution

Lead creative direction across all marketing assets in Italy.

Oversee localisation of marketing materials and coordinate with international teams.

Maintain brand consistency while ensuring maximum creative impact for local marketing campaigns.

Direct and manage relationships with external creative partners.

Media & Collaborations

Develop and execute strategic media plans for Italy.

Collaborate with media agencies on local campaign optimisation.

Foster strategic brand and media collaboration in Italy.

Align with International Media lead on best practices.

Stunts & Activations

Spearhead special projects and events to drive awareness in Italy.

Manage external agencies and stakeholders in local campaign execution.

Cross-Functional Leadership

Collaborate with Content Marketing Manager, Italy on local campaign development.

Coordinate with distribution, PR, digital, and international teams.

Ensure optimal theatrical visibility through distribution channels in Italy.

Provide creative leadership and inspire innovative solutions.

Basic Qualifications

Proven track record in end-to-end campaign development.

Comprehensive understanding of traditional and digital advertising channels.

Strong stakeholder management and cross-functional collaboration skills.

Excellence in communication, presentation, and organisation.

Adaptability and superior multitasking abilities.

Verbal and written fluency in Italian and English.

Preferred Qualifications

Outstanding problem-solving capabilities.

Confident group presenter and collaborator.

Strong verbal and written communication skills.

Creative thinking and innovative approach to campaigns.

Passionate knowledge of media, movies, and entertainment.

Entertainment industry experience preferred.

Equal Opportunity Employer Statement
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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