Business Development Manager

Company Overview
Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler and the third largest privately-held and the sixth largest independent bottler in the United States.

Coke Florida sells, markets, manufactures, and distributes over 600 products from The Coca-Cola Company and partner companies such as Monster Beverage Corporation and BODYARMOR.

In 2025, for the fourth consecutive year, Coke Florida was named a US Best Managed Company by Deloitte Private and The Wall Street Journal, recognizing excellence in strategy, execution, culture, and governance.

Who We Are
Coca-Cola Beverages Florida is a family-owned independent bottler that operates as the third largest privately-held and sixth largest independent bottler in the U.S. We distribute and sell a broad portfolio of beverage products, including Coca‑Cola, Monster, and BODYARMOR.

What We Offer

Total Wellness Programs including health, dental, and vision plans

401(k) program with company match

Supplemental life insurance

Three weeks of vacation and 10 company paid holidays*

Tuition reimbursement

Employee Assistance Program (EAP)

Competitive compensation

Business Development Manager – St. Petersburg
We are looking for a Business Development Manager to spearhead on‑premise business in the St. Petersburg area, covering Clearwater, Tarpon Springs, Dunedin, Safety Harbor, Palm Harbor, and Holiday.

What You Will Do
As a Business Development Manager, you will develop on‑premise business through prospecting and new outlet acquisition within an assigned territory. The role involves hunting for new business, acquiring new outlets, setting up new accounts, and seamlessly transitioning outlets to our routing and replenishment structure.

Roles and Responsibilities

Utilize prospecting tools to generate leads

Prospect to secure new, competitive, and non‑buying accounts

Arrange in‑territory face‑to‑face selling opportunities

Evaluate outlet opportunities, qualify them, and calculate IRR when applicable

Propose appropriate brands, packages, and equipment to meet customer and consumer needs

Generate financial analysis for Customer Marketing Agreements

Determine appropriate sales coverage and replenishment method for ongoing account management

Coordinate account set‑up, initial equipment, and product deliveries to ensure customer satisfaction, including follow‑up

Enable seamless transition of outlets to the existing routing structure

Focus on the Bottler’s market goals and activation initiatives

Track daily, weekly, and monthly call activity and performance metrics against assigned goals

Collaborate with the integrated account team to manage key aspects of the customer relationship across multiple customers/divisions

Collaborate cross‑functionally within the Coke Florida organization to foster a culture of learning and development

For This Role, You Will Need

At least 5 years of experience in direct sales, commission sales, and/or account management in a large consumer goods organization

Valid driver’s license with a clean driving record under MVR policy guidelines

Current vehicle liability insurance

Driving record with no major moving violations in the last three (3) years*

Personal vehicle available for use during employee working hours

Additional Qualifications That Will Make You Successful

Proven hunter who acquires new business and grows the customer base

Ability to manage complex customer relationships

Experience in on‑premise and beverage categories preferred

Employment Terms and Equal Opportunity
This job description is not an exhaustive list of all functions that the employee may be required to perform. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed. Employment is at‑will. The employee must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations may be provided to qualified individuals with disabilities in compliance with applicable law.

Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity, expression, veteran status, or disability. The company complies with all federal, state, and local anti‑discrimination laws.

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