Senior Media Planner, Programmatic

Company Description
Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next‑gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.

Overview
As a Senior Media Planner, Programmatic, you will be a strategic leader responsible for developing, executing, and optimizing programmatic media plans that drive meaningful business outcomes for our clients—primarily within the luxury automotive category. You’ll collaborate closely with internal teams, agency partners, and platform vendors to architect smart, data‑driven strategies across display, video, audio, and emerging programmatic channels.

Responsibilities include evaluating new technologies, shaping audience strategies, ensuring flawless execution across DSPs, translating performance insights into compelling stories, influencing clients, and guiding ongoing optimization and testing.

Responsibilities

Develop full‑funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs.

Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams.

Evaluate and recommend audience segmentation strategies, leveraging 1P/2P/3P data, contextual opportunities, and platform‑native solutions.

Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas.

Analyze campaign results and generate actionable insights that shape ongoing strategy.

Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies.

Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables.

Lead communication with platform partners (DV360, The Trade‑Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence.

QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence.

Present strategic recommendations, insights, and results to internal teams and client stakeholders.

Support junior team members through guidance, mentorship, and performance feedback.

Qualifications

Bachelor’s degree in Marketing, Advertising, Communications, or related field.

4–6+ years of experience in digital media planning, with at least 3 years focused on programmatic media.

Strong understanding of DSPs (DV360, TTD, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics).

Experience developing strategies for audience targeting, data activation, measurement, and attribution.

Ability to analyze performance data and synthesize into clear insights and recommendations.

Experience working with luxury, automotive, or premium brands is a plus.

Strong cross‑channel understanding of display, video, CTV, audio, native, and emerging programmatic formats.

Excellent communication, presentation, and storytelling skills.

Ability to manage multiple projects in a fast‑paced environment with attention to detail.

Familiarity with ad serving, measurement, and verification tools (DCM/CM360, MOAT, IAS, GA/GA4, Adobe, etc.).

Proficiency in Excel, PowerPoint, and project management workflows.

Bonus skills

Hands‑on DSP experience.

Google Marketing Platform or Trade Desk certifications.

Experience with brand lift studies, MMM, MTA, or advanced analytics.

Exposure to identity solutions, clean rooms, or privacy‑safe data models.

Experience with automation/bulk sheets for optimization, reporting, and trafficking efficiencies.

Experience with DCO at scale.

Regional media planning experience.

Benefits

Medical, dental, vision insurance.

401(k) with company matching.

Unlimited PTO.

Generous paid parental leave.

Tuition reimbursement.

Family‑forming assistance reimbursement.

Pet adoption assistance and “pawternity” leave.

Hybrid work schedule (3 days in office / 2 days remote).

Professional development trainings and structured performance reviews.

Annual Day of Good and volunteer opportunities.

Compensation
Compensation Range: $60,800 - $89,600 annually. Pay determined based on skills, qualifications, and experience.

EEO Statement
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

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