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Educational Content Producer, Video

Cricut Inc. · South Jordan, UT, USA ·

Job type:
Full Time

Job Description
We’re looking for an Educational Content Producer, Video to lead the creation of high-quality instructional and educational content across video and photography. This role combines creative direction, hands‑on production, and operational excellence, requiring someone who can develop compelling learning content while building scalable systems that support rapid content creation and updates.

The ideal candidate is an experienced producer and content creator who thrives in a fast-paced environment, enjoys solving workflow challenges, and can balance creative storytelling with production efficiency. They will play a key role in helping scale educational content output while maintaining accuracy, consistency, and a high-quality learner experience.

Responsibilities

Lead the creative vision and execution of educational video and photo content from concept through final delivery.

Develop storyboards, shot lists, and production plans that effectively communicate educational objectives and learning outcomes.

Direct and produce instructional content that clearly communicates product features, workflows, and best practices.

Manage all aspects of production, including planning, scripting support, filming, editing, post‑production, and asset delivery.

Create motion graphics, animations, and other visual elements that enhance instructional content and learner engagement.

Perform video color correction and color grading to ensure a polished, professional, and consistent visual experience.

Ensure content aligns with brand standards, educational objectives, and audience needs.

Workflow & Process Optimization

Build, document, and optimize scalable production workflows that support rapid content creation and versioning.

Develop repeatable systems for producing multiple content variations across products, languages, platforms, and formats.

Identify opportunities to improve efficiency through automation, templates, AI tools, production software, and process improvements.

Establish best practices for content organization, asset management, and production operations.

Content Operations & Planning

Support prioritization and execution planning across educational content initiatives.

Collaborate with cross‑functional teams to align production schedules with product launches, updates, and business priorities.

Manage multiple projects simultaneously while maintaining quality and meeting deadlines.

Help forecast production needs and recommend solutions to support growing content demands.

Quality & Continuous Improvement

Maintain a high standard of production quality, accuracy, and consistency across all educational content.

Quickly adapt content to reflect product updates, feature changes, and evolving customer needs.

Evaluate production performance and recommend improvements to increase efficiency and effectiveness.

Stay current on emerging tools, technologies, AI capabilities, and production techniques that can accelerate content development.

Qualifications
Required Experience

5+ years of experience in video production, content creation, multimedia production, or a related field.

Proven experience producing instructional, educational, training, or how‑to content.

Experience developing storyboards and translating concepts into compelling visual learning experiences.

Experience creating animations, motion graphics, and other multimedia assets.

Strong portfolio demonstrating end‑to‑end ownership of video and photo projects, including educational or instructional content.

Experience managing multiple projects and deadlines in a fast‑paced environment.

Technical Skills

Advanced video production, editing, and post‑production skills.

Strong photography and photo editing capabilities.

Experience with color correction and color grading workflows.

Proficiency with:
DaVinci Resolve Studio

Adobe Premiere Pro

Adobe Creative Suite (including After Effects, Photoshop, Illustrator, and Audition)

Google AI Studio

Adobe Experience Manager (AEM)

Miro

Figma

Airtable

Microsoft Office Suite

Knowledge of production workflows, asset management, and content versioning processes.

Desired Skills & Attributes

Strong problem‑solving mindset with a passion for improving workflows and processes.

Ability to build efficient, repeatable systems that scale content production.

Excellent organizational and project management skills.

Strong communication and collaboration skills.

Ability to balance creative excellence with operational efficiency.

Experience supporting localization, international content, or multi‑platform content delivery is a plus.

Application Requirements

Portfolio submission is required and should include examples of video production, photography, storyboarding, animation/motion graphics, and other relevant educational or instructional content.

Additional Information
At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there.

Location
This role is in‑office at 4‑5 days per week. We believe real collaboration, innovation, and culture are built face‑to‑face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home.

If you’re looking for a fully remote role, this may not be the right fit. But if you’re excited by challenge, purpose, and building something better—let’s make something amazing together.

Relocation Statement
This position is not eligible for relocation assistance.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent upon successfully completing a Criminal Background Check upon hire. Cricut participates in E‑Verify.

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