Digital Content & SEO Specialist

Digital Content & SEO Specialist

Bartell Hotels is seeking a creative, organized, and digitally savvy Digital Content & SEO Specialist to support content marketing, organic social media, website storytelling, and search visibility initiatives across a portfolio of San Diego hotels.
This role will help create engaging digital content designed to strengthen brand visibility, support direct bookings, improve organic search performance, and enhance discoverability across evolving digital channels, including AI-driven search experiences.
The ideal candidate is passionate about hospitality, digital marketing, content creation, and social media, with an understanding of SEO best practices and modern digital storytelling.
This role works closely with the Digital Director and commercial team to support both independent and branded hotels across the Bartell Hotels portfolio.
Essential Responsibilities
Content Marketing & Website Support
Lead the development and coordination of digital content across hotel websites, landing pages, blogs, promotional campaigns, and organic social channels
Create engaging, conversion-focused, and guest-centric content that supports both brand storytelling and direct booking initiatives
Develop content designed to showcase hotel experiences, local destinations, seasonal travel inspiration, and unique property differentiators
Assist with ongoing website merchandising, homepage updates, promotional placements, and content refreshes to ensure websites remain current, engaging, and competitive
Create content calendars that align website, blog, social media, and promotional campaign initiatives across the portfolio
Collaborate with hotel operations, sales, and commercial teams to identify storytelling opportunities, local partnerships, events, and guest experiences that can be leveraged digitally
Support the development of destination-focused content including travel guides, itineraries, neighborhood highlights, event-driven content, and experience-based storytelling
Help ensure consistency in brand voice, messaging, and visual storytelling across all digital channels
Coordinate and organize digital creative assets including photography, video, promotional graphics, and user-generated content
Assist with identifying opportunities to repurpose content across multiple channels including websites, blogs, email marketing, social media, FAQs, and Google Business Profiles
SEO & Digital Discoverability
Own and help lead organic search visibility initiatives across the hotel portfolio in partnership with external SEO agency partners
Develop content strategies designed to improve discoverability across both traditional search engines and emerging AI-driven search experiences
Create and optimize conversational content designed for generative search platforms and evolving guest search behaviors
Develop FAQ content, travel guides, itinerary content, and experience-focused storytelling designed to improve topical authority and guest engagement
Support the development of content structures that align with conversational search patterns and long-tail guest intent
Monitor search trends, guest search behavior, and evolving AI-search opportunities to identify new content initiatives
Collaborate with agency partners on keyword strategy, on-page optimization opportunities, metadata recommendations, and organic search initiatives
Help maintain and optimize Google Business Profile content and other local search visibility opportunities
Assist with content optimization efforts including internal linking, metadata recommendations, content refreshes, and structured content development
Work to improve local authority, destination relevance, and overall digital discoverability for both branded and independent hotels
Support ongoing efforts to position hotel websites as trusted resources for local experiences, travel planning, and guest inspiration
Monitor content performance and organic search trends to identify opportunities for optimization and expansion
Cross-Channel Collaboration
Coordinate content across website, email, and social channels
Support seasonal promotions and digital campaigns
Assist with organizing photography, video, and digital creative assets
Collaborate with CRM and digital marketing team members on campaign execution
Reporting & Administrative Support
Assist with tracking content, social media, and SEO performance
Pull and organize digital marketing reports
Support project coordination and digital workflow management
Maintain organized campaign and content documentation
Preferred Qualifications
2+ years of experience in digital marketing, content marketing, SEO, or social media
Hospitality, travel, or lifestyle brand experience preferred
Strong writing, editing, and communication skills
Familiarity with SEO fundamentals and website content optimization
Experience managing social media platforms and content calendars
Familiarity with CMS website platforms and social media scheduling tools
Highly organized with strong attention to detail
Ability to manage multiple projects and priorities simultaneously
Preferred Skills
Basic knowledge of Google Analytics and SEO reporting tools
Familiarity with AI tools and emerging digital marketing trends
Experience with photography, video, or visual storytelling is a plus
Understanding of local search and hospitality marketing trends
Canva or light creative editing experience preferred
What Success Looks Like
Consistent and engaging digital content across channels
Improved website content quality and organic visibility
Well-organized social media and content execution
Strong collaboration across the commercial team
Growing support of SEO and AI-search discoverability initiatives
Timely and detail-oriented project execution