Strategic Product Marketing Lead GTM & Market Definition

Cengage Group is seeking a Senior Product Marketing Manager in Louisville, KY, to own market definition and strategy for the CIMA platform. This role involves translating customer needs into clear product direction and messaging while influencing marketing and sales efforts.
The ideal candidate will have 4–6 years of product marketing experience, strong analytical skills, and a Bachelor’s degree. You will independently define go-to-market requirements and drive product success metrics in a dynamic environment.

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