Marketing Manager

We're looking for a strategic, proactive, and results-driven Marketing Manager to join our growing team and lead integrated marketing initiatives across a diverse portfolio of clients.

This role is ideal for a marketer who understands how to connect brand strategy, digital performance, customer engagement, and cross-channel execution into cohesive campaigns that drive measurable business growth. You'll work across paid media, organic social, email, SEO, video, website strategy, events, and analytics to create seamless customer experiences and high-performing marketing programs.

You'll collaborate closely with creative, media, content, and leadership teams to develop and optimize full-funnel campaigns that increase demand, strengthen brand positioning, and support client growth objectives.

Key Responsibilities
Omnichannel Marketing Strategy

Develop and lead integrated marketing strategies across digital and traditional channels

Build cohesive customer acquisition and retention campaigns spanning paid media, social, email, SEO, video, web, SMS, and experiential marketing

Align marketing initiatives with business objectives, promotional calendars, product launches, and market opportunities

Identify opportunities to improve customer journey performance and conversion across channels

Digital Marketing & Campaign Optimization

Oversee campaign strategy and execution across Meta, Google, YouTube, email marketing platforms, SEO, and other performance channels

Partner with media and creative teams to develop high-performing campaigns, messaging, and content strategies

Monitor campaign performance, conversion metrics, and ROI to drive continuous optimization

Analyze audience insights and marketing data to inform strategic recommendations and growth opportunities

Content & Brand Strategy

Collaborate with creative and content teams to produce compelling, conversion-focused marketing assets

Ensure brand consistency across all customer touchpoints and channels

Help shape messaging strategies that differentiate clients in competitive markets

Event & Experiential Marketing

Support the strategy and promotion of client events, activations, and community engagement initiatives

Coordinate integrated event marketing campaigns including paid social, email, landing pages, in-store/in-office materials, and follow-up nurture campaigns

Develop strategies that strengthen customer engagement, loyalty, and retention

Performance Reporting & Strategic Insights

Deliver monthly and quarterly performance insights focused on business impact, lead generation, and channel performance

Translate marketing data into actionable recommendations and strategic direction

Track KPIs across awareness, engagement, conversion, and retention initiatives

Cross-Functional Collaboration & Project Leadership

Partner closely with creative, strategy, media, and production teams to execute campaigns efficiently and effectively

Manage timelines, priorities, and deliverables across multiple concurrent initiatives

Maintain high standards of quality, organization, and execution across all projects

Requirements

4+ years of experience in integrated marketing, digital marketing, or marketing strategy roles

Strong understanding of omnichannel marketing strategy and customer journey optimization

Hands‑on experience with paid social, Google Ads, email marketing, SEO, content marketing, and analytics platforms

Comfortable interpreting marketing data and translating insights into strategic action

Strong communication, organization, and project leadership skills

Ability to manage multiple campaigns and priorities in a fast-paced agency environment

Experience in retail, healthcare, lifestyle, or consumer marketing is a plus

Agency experience is preferred

Benefits
At GO Media, we specialize in driving growth for leading practices in orthodontics, aesthetics, and wellness. You'll be part of a forward-thinking team that values innovation, creative excellence, and client success.

What we offer:

Competitive salary and benefits

Opportunity to work on category-leading brands in med‑aesthetics, wellness, and healthcare

A small, high-performing, creative team where your work has high visibility and impact

Professional development support (courses, conferences, software)

Friendly, collaborative culture with cross‑disciplinary exposure

Schedule
Monday to Friday, 9am - 5pm

This is an in-office position

Additional Benefits

Health care, dental, and vision

Paid Time Off

Growth opportunities

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