Content Producer, Creative Production

Content Producer

As a Content Producer on the Creative Production team, you will capture and edit engaging still and short-form video content for Whole Foods Market social and brand channels. This role combines production planning, with social-first photo/video capture and editing to support content creation needs. You'll collaborate with creative producers, social strategists, and creative partners to deliver polished, on-brand content that resonates across social channels and digital platforms.
Key job responsibilities:
Concept, plan, capture, and edit still and video content that reflects brand standards for Whole Foods Market.
Support pre-production efforts – participate in brainstorms, build shot lists, storyboards, schedules, and coordinate on-set logistics.
Film short-form videos using mobile and professional equipment; edit and assemble short-form video content for various social platforms including TikTok, Instagram Reels, and Meta, ensuring alignment with WFM brand standards.
Capture basic social-first still photography and short-form video content using mobile and professional equipment when needed to support campaign timelines.
Refine still photography and video assets captured during productions, applying color correction, audio mixing, motion graphics, and text overlays as needed.
Transform raw footage into compelling social-first narratives that drive engagement and reflect current platform trends.
Collaborate with Creative, Social, and cross-functional partners to turn insights and trends into compelling content – incorporating feedback and iterating quickly to meet tight deadlines.
Optimize content for various aspect ratios, platform specifications, and campaign requirements across social and digital channels.
Maintain organized project files, version control, and asset libraries to support efficient workflows and content repurposing.
Stay current on social media trends, editing techniques, copywriting best practices, and platform algorithms to keep content fresh and relevant.
Support the Creative Production team in developing style guides, templates, and editorial standards for consistent brand expression.
Represent Creative Production professionally with vendors, on set, and in cross-team settings.
Work efficiently under tight deadlines while maintaining high creative standards and attention to detail.
Utilize strong communication and collaboration skills to work effectively with producers, creatives, and stakeholders.
Understand content performance metrics and adapt creative approach based on insights.