Senior Director Marketing Strategy

We are working with a pharmaceutical company seeking an experienced

Senior Director, RCC Marketing Strategy

to lead the development and execution of long-term strategic plans for the RCC portfolio within a high-impact oncology business.
Reporting to the

Vice President, GU Marketing , this role will drive the long term

strategic brand plan, annual planning cycle, and line extension launch planning

for new RCC products and/or indications. This is a highly visible leadership role working cross-functionally across commercial, medical, market access, and operations teams to shape the future of the RCC franchise.
Key Responsibilities

Lead the cross-functional development and ongoing refinement of the

RCC three-year and annual strategic brand plans , including competitive readiness planning
Develop the

strategic framework for potential joint commercial collaborations

with partner organizations
Drive

organizational alignment

to the RCC brand strategy across cross-functional stakeholders
Co-manage the

indication financial plan

and collaborate with commercial operations on forecasting
Conduct

deep-dive market assessments

to inform brand strategy and identify growth opportunities
Partner with commercial operations to optimize

market research and insight generation
Drive development of the

target product profile

to support strategic decision making
Collaborate with Sales Operations on

sales incentives, analytics, and performance insights
Manage the

RCC brand budget , ensuring disciplined resource allocation and ROI analysis
Engage with

key GU customers and accounts

to gather market insights and inform strategy
Lead and execute

strategic RCC brand initiatives and programs
Ensure full compliance with applicable

laws, regulations, and promotional standards
Leadership Responsibilities

Directly manage team members and provide leadership across

matrixed and dotted-line teams
Drive cross-functional collaboration to ensure successful execution of strategic initiatives
Required Qualifications

+10 years experience in

pharmaceutical marketing and/or strategic consulting
Oncology experience is required
Proven ability to

develop and articulate high-impact brand strategies
Strong

cross-functional leadership and stakeholder alignment skills
Excellent

strategic thinking and market analysis capabilities
Deep understanding of

FDA promotional regulations and MLR review processes
Advanced

Excel and financial modelling skills
Strong

project management, presentation, and communication skills
High

learning agility

with the ability to synthesize complex market dynamics

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