Senior Director Marketing Strategy

We are working with a pharmaceutical company seeking an experienced Senior Director, RCC Marketing Strategy to lead the development and execution of long-term strategic plans for the RCC portfolio within a high-impact oncology business.Reporting to the Vice President, GU Marketing, this role will drive the long term strategic brand plan, annual planning cycle, and line extension launch planning for new RCC products and/or indications. This is a highly visible leadership role working cross-functionally across commercial, medical, market access, and operations teams to shape the future of the RCC franchise.Key ResponsibilitiesLead the cross-functional development and ongoing refinement of the RCC three-year and annual strategic brand plans, including competitive readiness planningDevelop the strategic framework for potential joint commercial collaborations with partner organizationsDrive organizational alignment to the RCC brand strategy across cross-functional stakeholdersCo-manage the indication financial plan and collaborate with commercial operations on forecastingConduct deep-dive market assessments to inform brand strategy and identify growth opportunitiesPartner with commercial operations to optimize market research and insight generationDrive development of the target product profile to support strategic decision makingCollaborate with Sales Operations on sales incentives, analytics, and performance insightsManage the RCC brand budget, ensuring disciplined resource allocation and ROI analysisEngage with key GU customers and accounts to gather market insights and inform strategyLead and execute strategic RCC brand initiatives and programsEnsure full compliance with applicable laws, regulations, and promotional standardsLeadership ResponsibilitiesDirectly manage team members and provide leadership across matrixed and dotted-line teamsDrive cross-functional collaboration to ensure successful execution of strategic initiativesRequired Qualifications+10 years experience in pharmaceutical marketing and/or strategic consultingOncology experience is requiredProven ability to develop and articulate high-impact brand strategiesStrong cross-functional leadership and stakeholder alignment skillsExcellent strategic thinking and market analysis capabilitiesDeep understanding of FDA promotional regulations and MLR review processesAdvanced Excel and financial modelling skillsStrong project management, presentation, and communication skillsHigh learning agility with the ability to synthesize complex market dynamics
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